Fashion

Barbour by ALEXACHUNG | Shop the Collection

Alexa Chung’s eponymous fashion label has teamed up with one of Britain’s most renowned brands, Barbour for a second collection of signature jackets that you can wear throughout the seasons. The second Barbour by ALEXACHUNG collaboration has been highly anticipated for both brands and you can now shop the collection at Coggles.

Barbour x Alexa Chung

Synonymous with luxe fashion and traditional British countryside, the link up between the two brands is seamless. Model turned fashion designer, Alexa hails from rural Hampshire where a wax Barbour was part of her daily uniform, worn regularly when mucking out her pony as well as to school. 

“Some of my happiest memories have unfolded in a Barbour. The smell of the wax alone makes me feel like I’m home”

@barbour

@barbour

When speaking to Vogue, Alexa said:

“The autumn/winter 2020 collection is modern and features rich colours, but it’s nothing so outlandish that it wouldn’t look good in years to come. It’s not trend led, it’s informed by weather and activities.”

Alexa Chung and fashion are two search terms regularly put together, alongside hair, fashion and dating, Alexa has been described as an IT girl by various media titles. Chung is one in a long list of celebrities who are long standing advocates and attendees of Glastonbury Festival; each time photographed wearing a trusty Barbour.

Barbour x Alexa Chung

With three years under her belt as CEO of the ALEXACHUNG fashion line, and a plethora of successful collaborations with brands such as AG Jeans, Superga and M&S, working together with like minded brands isn’t a new venture for Alexa. The collection is designed to be able to be worn in both countryside and city scenarios, speaking with Vogue Alexa described the 11 piece capsule collection as“an autumnal English postcard of outerwear.”

SHOP THE BARBOUR BY ALEXACHUNG COLLECTION HERE

Words by Emma Bowkett



Emma Bowkett

Emma Bowkett

Writer and expert