The ideal combination? Barbour’s iconic tradition with the prim and racy style of the ALEXACHUNG fashion brand. Alexa Chung’s eponymous fashion label has once again teamed up with heritage labelBarbour for their latest collection of equestrian inspired signature jackets that you can wear throughout the seasons.
Injecting the signature ALEXACHUNG British wit to the collection, the charming combination of Alexa’s rock ‘n’ roll style with Barbour’s classic tailoring has resulted in a collection that is both practical and fun to wear. Available now at Coggles, we took a deeper look into the collection…
Synonymous with luxe fashion and the traditional British countryside, the latest spring/summer capsule of the two-year, four-season link-up between Alexa Chung and Barbour is seamless. Highly anticipated, the collaboration has certainly been worth the wait.
The SS21 range reimagines classic designs from the Barbour archive. Located in South Shields in the North East of England, their extensive library contains items which date back to 1910!
From left to right: @barbour, David M. Benett
If you have often found yourself wondering, what Barbour jacket does Alexa Chung wear? The answer is, all of them! Model turned fashion designer, Alexa hails from rural Hampshire where a Barbour wax jacket was part of her daily uniform, worn regularly when mucking out her pony as well as to school.
Some of my happiest memories have unfolded in a Barbour. The smell of the wax alone makes me feel like I’m home
An established trench coat and quilted jacket devotee, Alexa has been donning Barbour style season after season – long before the world followed.
Inspired from the world of equestrianism and British vintage style, the latest collection feels rooted deeply in nostalgia yet contains subtle nods to Alexa’s city-girl lifestyle – feeling just as appropriate for any countryside adventure as it would in the fields of Glasto.
The 9-piece collection is made up of classically British silhouettes. Designed with practicality in mind, you’ll find plenty of pockets and compartments – perfect for those who would prefer to leave their handbag at home.
When speaking to Vogue on the two-year collaboration, Alexa said:
I wanted to make something quintessentially British, very vintage inspired, classic and true to the Barbour DNA – you buy [a Barbour product] and keep it forever
When speaking to Barbour on this collection, Alexa said:
The design process began once again at Barbour HQ’s impressive archive in South Shields where I identified shapes and fabrics I was drawn to. On this occasion, it was the equestrian pieces which particularly caught my eye.
With five years under her belt as CEO of the ALEXACHUNG fashion line, and a plethora of successful collaborations with brands such as AG Jeans, Superga and M&S, working together with like-minded brands isn’t a new venture for Alexa.
As us Brits head into spring, it’s highly likely that we have an on-off rainy season ahead of us. Proudly made in the UK, all waxed options from this collection make for the perfect outerwear come rain or shine.
Developed to include fluid shapes juxtaposed with starched corduroy collars, the equestrian-inspired collection offers an androgynous take on some of Barbour’s classic looks. Think boxy shapes in tactile fabrics, paired with belts to offer to option of a cinched waist.
For as long as I can remember, my approach to dressing has always followed the same rule; to balance more masculine shapes with something distinctly quite feminine. Dungarees paired with a pretty blouse or a silky slip dress layered under a men’s jumper. For this Barbour By ALEXACHUNG collection, I was keen to capture this attitude in the individual outerwear pieces so that each one offered the perfect masculine/feminine balance within the design itself.
Take the Maud Casual for example – inspired by one of the earliest jackets in the Barbour archive (affectionately known as Uncle Harry’s Coat) the Maud Casual is a key piece that is unmistakably Alexa. A transitional choice, this double-breasted style is designed with Barbour heritage details and reimagined through the ALEXACHUNG lens.
The collection also boasts quintessential silhouettes, like the Delia Quilt. A firm favourite of Alexa herself, the Delia Quilt is the only quilted jacket you’ll need this season, offering a fashionable and cosy take on a classic Barbour trench.