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New Balance
Originally launching as an arch support company, New Balance launched its first trainer in 1961 after being approached by athletes to produce personalised footwear. The brand was the first in the world to design a rippled sole for traction and has since continued to specialise in aiding athletes' pursuits. Today, the brand is hailed for their comfort and quality, cementing themselves into sportswear and popular culture through timeless styles. Shop the brand new range of men's and women's sought-after trainers from the retro-inspired performance label New Balance.