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New Balance

Discover trending footwear styles with our collection of New Balance trainers, featuring on-trend designs such as the 550s, 574s and the 327s.

New Balance is an American sportswear brand founded in 1906 in Boston, Massachusetts. They originally launched as an arch support company, but soon moved into creating specialist footwear designed for a range of sports. The brand was the first in the world to design a rippled sole for traction and has since continued to specialise in aiding athletes' pursuits.

They are known for their focus on performance and innovation in athletic footwear and apparel. New Balance is committed to producing high-quality footwear, with a reputation for comfort, durability, and support. The brand prioritises fit and customisation, offering a variety of shoe widths to accommodate different foot shapes.

Our New Balance collection offers a range of trainers for men and women. Explore styles suitable for a variety of occasions including performance-enhancing footwear and casual lifestyle picks.

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How to lace New Balance?

To lace New Balance trainers, start by threading the lace through the bottom eyelets, then crisscross them up the shoe until you reach the top. Finally, tie a knot or bow to secure them. Adjust for comfort and style as needed.

How do New Balance fit?

New Balance shoes generally fit true to size, but sizing can vary slightly depending on the specific model and individual foot shape. It's recommended to try on New Balance shoes to ensure the best fit, especially if you're between sizes or have specific sizing preferences.

How to wear New Balance trainers?

For an everyday style, pair your New Balance trainers with jeans or casual trousers. Or opt for leggings or joggers for an athleisure look. They also work well with dresses or skirts for a sporty outfit.

Why are New Balance trainers so popular?

New Balance trainers are popular for their comfort, quality construction, and versatility. With a wide range of styles and a heritage of innovation, they appeal to a broad range of people who are looking to purchase reliable and stylish footwear.

Are New Balance trainers good for feet?

New Balance trainers are generally considered good for feet because they are designed with comfort and support in mind. Many models feature cushioned midsoles, supportive arches, and ample room for the toes, all of which contribute to better foot health and reduced discomfort, especially during prolonged wear or physical activity.

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