Ralph Lauren continues to be one of the world’s most successful luxury designers of the modern day, with the brand’s plethora of sub labels catering for all occasions and consumers it’s hard to imagine a world without the infamous polo player? By the 1990’s Ralph had launched various collections of menswear, womenswear and children’s and wanted to explore a further dimension for the brand. Taking inspiration from his childhood growing up in the Bronx where he was surrounded by athletes on the regular, Polo Sport, the epitome of luxury vintage inspired sportswear was born.
Streetwear For Sport
Polo Sport has been creating collections influenced by the shapes, colours and styles of historical track-and-field sportswear and vintage athlete uniforms since 1991. Spotting a clear gap in the market, the line of luxury inspired sportswear skyrocketed in popularity during the 1990’s, decades before the rise of the athleisure trend of today, where no overlap between fashion and sportswear existed. With a stand-out series of campaigns featuring Tyson Beckford and supermodel Naomi Campbell, the pair embodied the brands focus on owning the new niche category of fashion sportswear.
Polo Sport x Hip-Hop
Throughout the nineties and noughties the brand gained a cult following of hip-hop artists, including Wu-Tang Clan who helped to catapult the brands popularity. An essential brand for the wearability, vintage aesthetic, colour combinations and graphics, the brand consequently earned influential and iconic status in the streetwear game.