The Best Loungewear Brands to Integrate into Your Everyday Style

Remember when we would only wear lounge sets on a lazy Sunday? It certainly didn’t take us long to ditch our workwear when the home office became the norm. We’ve gone from one pair of duel purpose joggers (whether painting, lounging or actually jogging) to owning an array of beautifully crafted lounge sets. Also great for when we’re reunited with our desk chairs! As much as we love styling our more feminine looks, we’ll definitely be mixing our loungewear in with our trend-led pieces. Our favourite influencers and designers including GANNI, ROTATE Birger Christensen and Olivia Rubin have all showcased how they’re styling fashion with loungewear. So, if you need a little inspiration, here’s how we’re integrating loungewear into our everyday style.

Best Loungewear Brands



#1 How to style loungewear with your current wardrobe

Mixing loungewear with our everyday style doesn’t need to be complicated. We’ve been inspired by our favourite Danish fashion influencers, with Emili Sindlev, Jeanette Madsen, Thora Valdimars and Pernille Teisbaek among our fashion loungewear inspo. Whether it’s teaming two piece sets with strappy mules or upping our jewellery count, we’ll be adding an instant injection of femininity to our sweats and teaming with longline jackets for a casual but put together look.



#1 ROTATE by Birger Christensen Loungewear

Coming soon to Coggles is ROTATE SUNDAY by Birger Christensen loungewear. Known for their signature party dresses, ROTATE by Birger Christensen is lead by our go-to Danish designers and influencers Jeanette and Thora. As the parties sadly started to deplete last year the pair turned their talents to designing a must-have loungewear capsule under the name ROTATE SUNDAY. Offering us unbeatable comfort with their sweatshirt and jogger combinations in a variety of shades.



#2 GANNI Loungewear

Recently landed at Coggles is the GANNI Software collection. Known for their love of animal print, larger than life collars, mini dresses and midi skirts, GANNI has also put their focus on loungewear. Offering us a selection of contemporary branded sweaters, joggers and hoodies perfect for every day lounging as much as they are perfect for the office. A brand who has focused their attention on sustainability since day one, the GANNI loungewear collection is crafted from recycled EcoLife yarn in a variety of shades.

Ganni software

#3 Olivia Rubin Loungewear

Doing what Olivia Rubin does best with her pastel rainbow designs, this season we’ve been treated to some colourful loungewear from the brand. With a selection of joggers, knits, cardigans and hoodies on offer the collection is made for a relaxed fit and finished with cute details for a feminine touch. Perfect for layering over midi dresses and pairing with dainty jewellery for go-to working from home style.

@oliviarubin loungewear


#4 Desmond and Dempsey

Ever found pyjamas you love so much you would happily add it to your every day wardrobe? Enter Desmond and Dempsey. Created from a girlfriends love of wearing her boyfriends shirts to bed, Desmond and Dempsey reimagines this concept, and the final product is beautifully designed hand painted pyjamas, which we’re most definitely adding to our causal wardrobe as well as our bedroom attire. With boho prints in shirt, shorts and long bottom combinations the styling options are endless.

#5 Sleeper

Just landed at Coggles is Sleeper. Another of our favourite pyjama brands instantly recognised by their signature feather trims and button up shirts. Seen on almost every single one of your favourite influencers including Holly Willoughby, Babba C Rivera and Kendall Jenner, Sleeper is a staple brand for your loungewear wardrobe, doubling up nicely as casual two pieces for your everyday style.


@daily_sleeper loungewear



Words by Emma Bowkett

Emma Bowkett

Emma Bowkett

Writer and expert