Fashion

The best loungewear brands to integrate into your everyday style

Our lounge sets are certainly not just for a lazy Sunday anymore, they are the cornerstone of every women’s wardrobe. We’ve gone from one pair of dual-purpose joggers (whether painting, lounging or actually jogging) to owning an array of beautifully crafted lounge sets. As much as we love styling our more feminine looks, we’ll definitely be mixing our loungewear in with our trend-led pieces.

Our favourite influencers and designers including GANNI, ROTATE Birger Christensen and Olivia Rubin have all showcased how they’re styling fashion with loungewear. So, if you are looking for your next loungewear set, these are the ones in high demand this season.

Best Loungewear Brands

@emilisindlev

#1 How to style loungewear with your current wardrobe

Mixing loungewear with our everyday style doesn’t need to be complicated. We’ve been inspired by our favourite Danish fashion influencers, with Emili Sindlev, Jeanette Madsen, Thora Valdimars and Pernille Teisbaek among our fashion loungewear inspo. Whether you want to team up two-piece sets with strappy mules or upping our jewellery count, adding an instant injection of femininity to your sweats for a well put-together look. Or, alternatively going for the trending style of classic trainers and an oversized jacket which is an easy to go we are all embracing whether its a day in the office or a lunch date.

@Pernilleteisbaek

#1 ROTATE by Birger Christensen Loungewear

@sophieleniston

Known for their signature party dresses, ROTATE by Birger Christensen is led by our go-to Danish designers and influencers Jeanette and Thora. As the parties sadly started to deplete through the pandemic the pair turned their talents to designing a must-have loungewear capsule under the name ROTATE SUNDAY. Offering us unbeatable comfort with their sweatshirt and jogger combinations in a variety of shades, these have become the ultimate staple. Known for their unbeatable style they are perfect for dressing up or down.

#2 GANNI Loungewear

@ganni

The GANNI Software collection boosts animal print, larger than life collars, mini dresses and midi skirts, GANNI has also put their focus on loungewear. Offering us a selection of contemporary branded sweaters, joggers and hoodies perfect for everyday lounging or the office, they are the cool-girl scandi uniform providing you with style and comfort. The brand has always focused its attention on sustainability since day one with the GANNI loungewear collection being crafted from recycled EcoLife yarn in a variety of shades.

#3 Olivia Rubin Loungewear

@sianeastmentwilliams

Doing what Olivia Rubin does best with her pastel rainbow designs, this season we’ve been treated to another range of mood-boosting loungewear from the brand. With a selection of joggers, knits, cardigans and hoodies on offer the collection is made for a relaxed fit and finished with cute details for a feminine touch. Perfect for layering over midi dresses and pairing with dainty jewellery for those transitional outfit looks you want to take you from winter through to spring.

#4 Desmond and Dempsey

Ever found pyjamas you love so much you would happily add it to your everyday wardrobe? Enter Desmond and Dempsey. Created from a girlfriends love of wearing her boyfriends shirts to bed, Desmond and Dempsey reimagines this concept, and the final product is beautifully designed hand painted pyjamas, which we’re most definitely adding to our causal wardrobe as well as our bedroom attire. With boho prints in shirt, shorts and long bottom combinations the styling options are endless.

#5 Sleeper

@monikh

Definitely the uniform for any occasion mixing that casual style with glamourous sleepwear inspired style here’s the new collection of Sleeper. Another of our favourite pyjama brands instantly recognised by their signature feather trims and button up shirts. Seen on almost every single one of your favourite influencers including Holly Willoughby, Babba C Rivera and Kendall Jenner, Sleeper is a staple brand for your loungewear wardrobe, doubling up nicely as casual two pieces for your everyday style.

SHOP ALL LOUNGEWEAR

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