Fashion

Our 2024 Fashion Trends Predictions

2024 trends have made an entrance on the runways during the SS24 fashion weeks held in Copenhagen, New York, London, Milan and Paris. Given that SS24 collections are showcased in Autumn, those keen on spotting trends early can start curating their wardrobes with the must-have styles that will shape this year’s fashion landscape.  

From Y2K comebacks to standout trends, discover our top trend predictions across womenswear, menswear and accessories that are poised to define the fashion focus of the 2024 trends. 

Womenswear Trends

Low-Key Luxe  

By Malene Birger

@bymalenebirger

As seen in the By Malene Birger SS24 show, low-key luxe will still be a key womenswear trend continuing from last year. Embracing classic, staple pieces over logo-heavy designs. This seasonal range of effortless and low-key pieces is a focus including relaxed suits, wide-leg trousers, matching sets, column skirts and jersey dresses. With a muted colour palette and minimalist designs, this style is perfect for women who appreciate timeless future classics. 

 

Relaxed Denim  

Ganni Relaxed Denim

@ganni

Get ready to style relaxed denim, a standout womenswear trend for SS24. Dive into the season with effortless denim pieces that upgrade your laid-back style. From casual trucker jackets and blazers to easy-fitting denim maxi skirts, these trend pieces capture the essence of easy-going style with a touch of sun-soaked charm. Balancing comfort and style, these denim pieces are essential for the modern woman embracing the spirit of SS24 at every turn

 

Porcelain Whites 

Sleeper Porcelain Whites

@daily_sleeper

Dive into the coming year with the timeless trend of porcelain white clothing. As seen in the Proenza Schouler show, SS24 will be all about creating a look that radiates freshness and modernity. From Sleeper linen dresses to statement Ganni peplum blouses, this trend invites you to embrace the versatility and understatement of this classic hue. Whether you’re basking in the sun or attending an evening event, as far as colour trends go, porcelain white pieces are the epitome of timeless style.  

 

Statement Prints 

Kitri Statement Prints

@kitristudio

For the lovers of bold fashion, statement prints are set to be a key trend for SS24. From classic stripes that command attention to the timeless charm of florals, and daring statement graphics that express individuality, this season is all about making a bold impact with your wardrobe choices. Whether you’re embracing the classic elegance of florals with a Kitri mini dress or adding a playful print with a Vivienne Westwood striped shirt or a pair of Ganni leopard-print denim jeans, infuse your wardrobe with a captivating, vibrant aesthetic. 

 

Modern Romance 

Rixo Modern Romance

@rixo

Indulge in the allure of SS24 with the captivating modern romance trend, where romance meets contemporary style. As seen in the Self-Portrait SS24 show, this trend merges classic romantic elements with a modern twist. Picture yourself in flowing dresses adorned with delicate lace, soft chiffon, and subtle ruffles embodying modern femininity’s essence. From dreamy white Self Portrait mini dresses to head-turning Rixo chiffon dresses. It’s vintage-inspired silhouettes and updated romantic accessories like bows and florals, modern romance in SS24 is about embracing a style that seamlessly blends the charm of the past with the allure of the present.  

 

Sport Core 

Polo Ralph Lauren Sport Core

@poloralphlauren

In SS24, sport core will be a key casualwear trend for women, blending athleticism with fashion-forward flair. This season, fashion takes inspiration from classic American collegiate styles, infusing a youthful and energetic vibe into your wardrobe. From sporty silhouettes to bold athletic prints, SS24 invites you to embrace the dynamic spirit of varsity activewear as everyday fashion. Whether you’re dressing up a casual outfit with a classic Polo Ralph Lauren polo shirt or simply embracing a sporty-chic look with a lightweight Ganni cardigan, sport core fashion is your go-to choice for a winning style.  

 

Metallics 

Ganni Metallics

@ganni

Shimmer and shine your way through SS24 with the metallics trend. As seen in the Isabel Marant SS24 show, their pieces were filled with the luminous allure of metallic fabrics to elevate your style to new heights. From futuristic silver tones to lustrous gold accents, create looks that are as dazzling as they are on-trend. Whether you’re stepping out for a night on the town or adding a touch of metallic flair to your daytime looks, this trend promises to make every moment sparkle. 

 

Menswear Trends

Relaxed Tailoring  

Our Legacy Relaxed Tailoring

@ourlegacy

As seen in the Lanvin SS24 show, relaxed tailoring will be a key menswear trend this year. Fashion will take a leisurely turn, offering a breath of fresh air to traditional tailoring. Picture yourself in effortless suits and casual separates, embracing relaxed silhouettes and comfortable fabrics that redefine tailored style. From oversized shirts to loose-fit canvas trousers, this trend blends comfort and style seamlessly. Whether you’re styling a smart-casual fit for work or attending a casual dress-code gathering, relaxed tailoring becomes the go-to choice for the modern man looking to make a statement with ease.  

 

Statement Pockets 

Ami x Coggles Statement Pockets

This year, out of all the menswear trends, we believe statement pockets will steal the spotlight. Practical yet stylish, it elevates the humble pocket to a standout design element. Imagine yourself in jackets, shirts, and trousers adorned with oversized or uniquely shaped pockets that redefine functionality with a touch of flair. From cargo-inspired to asymmetric designs, this trend puts a contemporary twist on classic silhouettes.  

 

Baggy Shorts 

Axel Arigato Baggy Shorts

@axelarigato

Redefining comfort and style in SS24 – baggy shorts. Taking a relaxed turn, this trend offers loose-fitting shorts that exude laid-back charm as you can create effortlessly casual outfits. Baggy shorts can become the focal point, providing a perfect balance between comfort and on-trend fashion. From streetwear-inspired designs to athleisure vibes from the likes of Axel Arigato, let the relaxed silhouette of baggy shorts speak volumes. 

 

Neutrals 

Our Legacy Neutrals

@ourlegacy

Step into understated style in SS24 with the classic neutral menswear trend. This season, fashion will embrace a palette of muted tones and timeless hues, creating a look that is both stylish and versatile. Imagine yourself draped in shades of soft beige, calming greys, and earthy tones that transcend seasons from collections from Our Legacy and others. From tailored suits to casual t-shirts, embrace the simplicity and refinement of neutral colours. 

 

Resort Shirts 

Drole De Monsieur Resort Shirts

@droledemonsieur

Transport yourself to the epitome of laid-back style with the resort shirts SS24 menswear trend. This season, fashion takes a vacation-inspired turn, offering a breezy and relaxed vibe with resort shirts that effortlessly blend comfort and style. Envision yourself in lightweight fabrics, vibrant prints, and open collars that capture the essence of easy-going style. From tropical motifs to abstract patterns, embrace the resort shirt trend as a key wardrobe essential.  

 

Glacial Blue 

Wooyoungmi Glacier Blue

@wooyoungmi

For SS24, the trend that’s making waves is glacial blue. Embracing the tranquil and refreshing appeal of this icy hue, this trend creates looks that are both modern and calming. Envision yourself adorned in shades of glacial blue, from crisp shirts to tailored jackets, make a statement with this cool and versatile colour. Glacial blue becomes the defining tone, offering a contemporary and on-trend edge to your wardrobe. 

 

Accessories Trends

Fiery Chilli Red 

Marc Jacobs Fiery Chilli Red

@marcjacobs

Ignite your style with the fiery passion of red, the standout accessories trend for SS4. Infuse your look with the vibrant energy of this striking hue. From sultry shades reminiscent of chilli to bold and timeless tomato red, make a statement with this powerful lour. Embraced by cult brands such as Marc Jacobs and Vivienne Westwood, let your accessories pop with the bold and sizzling charm of red.  

 

Chain Bags 

Stine Goya Trends

@stinegoyastudio

Celebrate the revival of the beloved chain bag trend this SS24. This trend takes a bold and edgy turn, as chain bags steal the spotlight, from shoulder bags to crossbody styles, this trend is embraced by fashion icons. Cult brands, such as Stine Goya, showcased their creativity in their SS24 show by incorporating chain details into their collections, making it a must-have for the season.  

 

Chokers 

Cult Gaia Choker

@cultgaia

Make a bold statement this SS24 with the must-have Y2K choker jewellery trend. Making a comeback on the runway, chokers are re-emerging as go-to pieces to elevate your style. Whether it’s a sleek silver design with intricate charms, or embracing bold colours. add a touch of drama to your outfits. Standout designers, such as Cult Gaia and Vivienne Westwood are spotlighting this trend, making it a fashion-forward choice for the season.  

 

Micro Bags 

Self Portrait Micro Bags

@mrselfportrait

Embrace minimalism in SS24 with the micro bag trend. This season, fashion is taking a compact turn as designers spotlight the allure of small-scale style. Whether it’s a dainty crossbody or a tiny tote that packs a powerful style punch. Make a statement with these small yet impactful accessories, perfect for carrying just the essentials. As a trend embraced by the likes of Self Portrait, micro bags are set to be the standout choice for the season.  

 

Statement Earrings 

Pearl-Octopuss.y-Statement-Earrings

@pearloctopuss.y

Elevate your style to new heights with the SS24 statement earrings trend. This season, fashion takes a bold and expressive turn, as designers, such as Pearl Octopuss.y, showcase the power of eye-catching earrings to redefine your entire look. Featuring oversized hoops and  intricate geometric designs, embrace the allure of statement earrings, making them the focal point of your outfits.  

 

Hobo Bags 

Mansur Gavriel

@mansurgavriel

This SS24, get ready to level up your looks with the easy-to-wear trend of SS24 with the resurgence of hobo bags in the accessory spotlight. Add a bohemian flair to your outfits with this oversized, slouchy bag style slung casually over your shoulder, creating an effortlessly laid-back look. From neutral tones to vibrant hues, these spacious and versatile bags promise to be the perfect companion for both casual outings and more elevated occasions. 

 

SHOP NEW IN FROM WOMENS AND MENS

By Hannah Needham



Hannah Needham

Hannah Needham

Writer and expert