Our 2024 Fashion Trends Predictions

2024 trends have made an entrance on the runways during the SS24 fashion weeks held in Copenhagen, New York, London, Milan and Paris. Given that SS24 collections are showcased in Autumn, those keen on spotting trends early can start curating their wardrobes with the must-have styles that will shape this year’s fashion landscape.  

From Y2K comebacks to standout trends, discover our top trend predictions across womenswear, menswear and accessories that are poised to define the fashion focus of the 2024 trends. 

Womenswear Trends

Low-Key Luxe  

Ganni Ruched Crepe Midi Skirt

RRP: £245.00Current price: £123.00

50% Off

EU 36/UK 8

EU 38/UK 10

EU 40/UK 12

EU 42/UK 14

Anine Bing Maxine Cotton Shirt

RRP: £220.00Current price: £132.00

40% Off

XS

M

L

By Malene Birger Jerrica Satin Midi Dress

RRP: £280.00Current price: £84.00

70% Off

DK 34/UK 6

DK 38/UK 10

DK 42/UK 14

As seen in the By Malene Birger SS24 show, low-key luxe will still be a key womenswear trend continuing from last year. Embracing classic, staple pieces over logo-heavy designs. This seasonal range of effortless and low-key pieces is a focus including relaxed suits, wide-leg trousers, matching sets, column skirts and jersey dresses. With a muted colour palette and minimalist designs, this style is perfect for women who appreciate timeless future classics. 

Relaxed Denim  

Ganni Organic Denim Maxi Skirt

RRP: £265.00Current price: £133.00

50% Off

EU 32/UK 4

EU 34/UK 6

EU 38/UK 10

EU 40/UK 12

Anine Bing Hugh Denim Wide-Leg Jeans

Ganni Cropped Organic Denim Trucker Jacket

Porcelain Whites 

Sleeper Atlanta Linen Dress

£305.00

XS

S

M

L

XL

Ganni Organic Cotton-Poplin Peplum Blouse

Vivienne Westwood Cropped Football Cotton-Jersey T-Shirt

Dive into the coming year with the timeless trend of porcelain white clothing. As seen in the Proenza Schouler show, SS24 will be all about creating a look that radiates freshness and modernity. From Sleeper linen dresses to statement Ganni peplum blouses, this trend invites you to embrace the versatility and understatement of this classic hue. Whether you're basking in the sun or attending an evening event, as far as colour trends go, porcelain white pieces are the epitome of timeless style.  

Statement Prints 

Kitri Philippa Floral-Print Crepe Mini Dress

RRP: £170.00Current price: £102.00

40% Off

UK 6

UK 8

UK 12

UK 14

Vivienne Westwood Drunken Striped Cotton-Poplin Shirt

Ganni Leopard-Print Cotton-Blend Denim Jeans

For the lovers of bold fashion, statement prints are set to be a key trend for SS24. From classic stripes that command attention to the timeless charm of florals, and daring statement graphics that express individuality, this season is all about making a bold impact with your wardrobe choices. Whether you're embracing the classic elegance of florals with a Kitri mini dress or adding a playful print with a Vivienne Westwood striped shirt or a pair of Ganni leopard-print denim jeans, infuse your wardrobe with a captivating, vibrant aesthetic. 

Modern Romance 

Self-Portrait Guipure Lace Mini Dress

Rixo Evelyn Floral Print Silk Georgette Dress

Rixo Gabrielle Satin Maxi Dress

RRP: £295.00Current price: £177.00

40% Off

UK 12

UK 16

Indulge in the allure of SS24 with the captivating modern romance trend, where romance meets contemporary style. As seen in the Self-Portrait SS24 show, this trend merges classic romantic elements with a modern twist. Picture yourself in flowing dresses adorned with delicate lace, soft chiffon, and subtle ruffles embodying modern femininity’s essence. From dreamy white Self Portrait mini dresses to head-turning Rixo chiffon dresses. It’s vintage-inspired silhouettes and updated romantic accessories like bows and florals, modern romance in SS24 is about embracing a style that seamlessly blends the charm of the past with the allure of the present.  

Sport Core 

Ganni Harlequin Intarsia-Knit Wool-Blend Cardigan

Polo Ralph Lauren Julie Cotton-Blend Piqué Polo Shirt

£130.00

M

L

Polo Ralph Lauren Logo Cotton-Blend Sweatshirt

In SS24, sport core will be a key casualwear trend for women, blending athleticism with fashion-forward flair. This season, fashion takes inspiration from classic American collegiate styles, infusing a youthful and energetic vibe into your wardrobe. From sporty silhouettes to bold athletic prints, SS24 invites you to embrace the dynamic spirit of varsity activewear as everyday fashion. Whether you're dressing up a casual outfit with a classic Polo Ralph Lauren polo shirt or simply embracing a sporty-chic look with a lightweight Ganni cardigan, sport core fashion is your go-to choice for a winning style.  

Metallics 

Self-Portrait Metallic Pleated Chiffon Tiered Midi Dress

Jakke Oakland Faux Leather Midi Skirt

RRP: £160.00Current price: £96.00

40% Off

XS

S

M

L

Ganni Stary Metallic Organic Faux Leather Tapered Jeans

RRP: £285.00Current price: £114.00

60% Off

W26

W27

W28

W29

Shimmer and shine your way through SS24 with the metallics trend. As seen in the Isabel Marant SS24 show, their pieces were filled with the luminous allure of metallic fabrics to elevate your style to new heights. From futuristic silver tones to lustrous gold accents, create looks that are as dazzling as they are on-trend. Whether you're stepping out for a night on the town or adding a touch of metallic flair to your daytime looks, this trend promises to make every moment sparkle. 

Menswear Trends

Relaxed Tailoring  

Our Legacy Luft Shell Straight-Leg Trousers

RRP: £260.00Current price: £156.00

40% Off

IT 48/M

IT 50/L

Belstaff Scale Garment-Dyed Cotton-Twill Shirt

AMI x Coggles Alex Cotton-Canvas Trousers

RRP: £320.00Current price: £192.00

40% Off

W26

W27

W28

W29

W30

W31

W32

W33

W34

W36

As seen in the Lanvin SS24 show, relaxed tailoring will be a key menswear trend this year. Fashion will take a leisurely turn, offering a breath of fresh air to traditional tailoring. Picture yourself in effortless suits and casual separates, embracing relaxed silhouettes and comfortable fabrics that redefine tailored style. From oversized shirts to loose-fit canvas trousers, this trend blends comfort and style seamlessly. Whether you're styling a smart-casual fit for work or attending a casual dress-code gathering, relaxed tailoring becomes the go-to choice for the modern man looking to make a statement with ease.  

Statement Pockets 

AMI x Coggles Brushed Cotton-Canvas Overshirt

RRP: £295.00Current price: £177.00

40% Off

34cm/XS

38cm/M

Carhartt WIP Cole Cotton-Poplin Cargo Trousers

KENZO Trucker Denim Jacket

RRP: £645.00Current price: £258.00

60% Off

S

M

L

This year, out of all the menswear trends, we believe statement pockets will steal the spotlight. Practical yet stylish, it elevates the humble pocket to a standout design element. Imagine yourself in jackets, shirts, and trousers adorned with oversized or uniquely shaped pockets that redefine functionality with a touch of flair. From cargo-inspired to asymmetric designs, this trend puts a contemporary twist on classic silhouettes.  

Baggy Shorts 

Axel Arigato Vapor Logo-Embroidered Shell Shorts

RRP: £160.00Current price: £80.00

50% Off

IT 46/S

IT 48/M

IT 50/L

IT 52/XL

Axel Arigato Vapor Logo-Embroidered Shell Shorts

RRP: £160.00Current price: £64.00

60% Off

IT 46/S

Thom Browne Men's 4-Bar Classic Sweat Shorts - Navy

RRP: £680.00Current price: £272.00

60% Off

5/XXL

Redefining comfort and style in SS24 – baggy shorts. Taking a relaxed turn, this trend offers loose-fitting shorts that exude laid-back charm as you can create effortlessly casual outfits. Baggy shorts can become the focal point, providing a perfect balance between comfort and on-trend fashion. From streetwear-inspired designs to athleisure vibes from the likes of Axel Arigato, let the relaxed silhouette of baggy shorts speak volumes. 

Neutrals 

Polo Ralph Lauren Custom Slim-Fit Cotton T-Shirt

Our Legacy Ribbed Cotton-Blend Mini Jacket

Drôle de Monsieur Le Pantalon Woven Cargo Flannel Trousers

RRP: £230.00Current price: £115.00

50% Off

M

Step into understated style in SS24 with the classic neutral menswear trend. This season, fashion will embrace a palette of muted tones and timeless hues, creating a look that is both stylish and versatile. Imagine yourself draped in shades of soft beige, calming greys, and earthy tones that transcend seasons from collections from Our Legacy and others. From tailored suits to casual t-shirts, embrace the simplicity and refinement of neutral colours. 

Resort Shirts 

Samsøe Samsøe Ayo X Woven Short Sleeved Shirt

RRP: £130.00Current price: £65.00

50% Off

L

Lanvin St Sleeves Artwork Striped Cotton Shirt

RRP: £660.00Current price: £198.00

70% Off

38"/S

Drôle de Monsieur La Chemise Damas Printed Satin Shirt

RRP: £215.00Current price: £86.00

60% Off

M

Transport yourself to the epitome of laid-back style with the resort shirts SS24 menswear trend. This season, fashion takes a vacation-inspired turn, offering a breezy and relaxed vibe with resort shirts that effortlessly blend comfort and style. Envision yourself in lightweight fabrics, vibrant prints, and open collars that capture the essence of easy-going style. From tropical motifs to abstract patterns, embrace the resort shirt trend as a key wardrobe essential.  

Glacial Blue 

AMI Camp Collar Cotton Shirt

Maison Kitsuné Chillax Fox Patch Cotton-Jersey T-Shirt

Wooyoungmi Crinkled-Shell Jacket

For SS24, the trend that's making waves is glacial blue. Embracing the tranquil and refreshing appeal of this icy hue, this trend creates looks that are both modern and calming. Envision yourself adorned in shades of glacial blue, from crisp shirts to tailored jackets, make a statement with this cool and versatile colour. Glacial blue becomes the defining tone, offering a contemporary and on-trend edge to your wardrobe. 

Accessories Trends

Fiery Chilli Red 

Marc Jacobs The Micro Leather Bucket Bag

£350.00

Ferragamo Classic Leather Cardholder

RRP: £185.00Current price: £130.00

30% Off

Vivienne Westwood Hazel Nappa Leather Bag

RRP: £330.00Current price: £165.00

50% Off

Ignite your style with the fiery passion of red, the standout accessories trend for SS4. Infuse your look with the vibrant energy of this striking hue. From sultry shades reminiscent of chilli to bold and timeless tomato red, make a statement with this powerful lour. Embraced by cult brands such as Marc Jacobs and Vivienne Westwood, let your accessories pop with the bold and sizzling charm of red.  

Chain Bags 

Stine Goya Cruz Mini Crystal Fringe Leather Crossbody Bag

RRP: £180.00Current price: £36.00

80% Off

Vivienne Westwood Betty Mini Patent-Leather Bag

RRP: £450.00Current price: £315.00

30% Off

Maison Margiela 5AC Classique Baby Pebbled Leather Bag

RRP: £1,080.00Current price: £648.00

40% Off

Celebrate the revival of the beloved chain bag trend this SS24. This trend takes a bold and edgy turn, as chain bags steal the spotlight, from shoulder bags to crossbody styles, this trend is embraced by fashion icons. Cult brands, such as Stine Goya, showcased their creativity in their SS24 show by incorporating chain details into their collections, making it a must-have for the season.  

Chokers 

Coach Stone Heart Faux Pearl Rhodium Choker Necklace

RRP: £95.00Current price: £67.00

29% Off

Vivienne Westwood Emiliana Silver-Tone Choker Necklace

RRP: £195.00Current price: £98.00

50% Off

Cult Gaia Women's Nora Choker - Pearl

RRP: £249.00Current price: £175.00

30% Off

Make a bold statement this SS24 with the must-have Y2K choker jewellery trend. Making a comeback on the runway, chokers are re-emerging as go-to pieces to elevate your style. Whether it's a sleek silver design with intricate charms, or embracing bold colours. add a touch of drama to your outfits. Standout designers, such as Cult Gaia and Vivienne Westwood are spotlighting this trend, making it a fashion-forward choice for the season.  

Micro Bags 

Tod's Apa Micro Leather Tote Bag

£1,100.00

Self-Portrait Bow Embellished Ombré Leather Micro Bag

RRP: £350.00Current price: £210.00

40% Off

Stine Goya Ziggy Micro Sequined Satin Crossbody Bag

RRP: £180.00Current price: £36.00

80% Off

Embrace minimalism in SS24 with the micro bag trend. This season, fashion is taking a compact turn as designers spotlight the allure of small-scale style. Whether it's a dainty crossbody or a tiny tote that packs a powerful style punch. Make a statement with these small yet impactful accessories, perfect for carrying just the essentials. As a trend embraced by the likes of Self Portrait, micro bags are set to be the standout choice for the season.  

Statement Earrings 

Pearl Octopuss.y Tire Statement Silver-Plated Crystal Earrings

RRP: £225.00Current price: £158.00

30% Off

Daisy London X Shrimps Midi Pearl 18-Karat Gold-Plated Sterling Silver Earrings

RRP: £99.00Current price: £80.00

19% Off

Luv AJ Gold-Plated Cubic Zirconia Hoop Earrings

RRP: £70.00Current price: £49.00

30% Off

Elevate your style to new heights with the SS24 statement earrings trend. This season, fashion takes a bold and expressive turn, as designers, such as Pearl Octopuss.y, showcase the power of eye-catching earrings to redefine your entire look. Featuring oversized hoops and  intricate geometric designs, embrace the allure of statement earrings, making them the focal point of your outfits.  

Hobo Bags 

Tod's Mini T Timeless Leather Hobo Bag

£1,470.00

Coach Hobo Leather Crossbody Bag

£350.00

Mansur Gavriel Candy Leather Hobo Bag

RRP: £695.00Current price: £487.00

30% Off

This SS24, get ready to level up your looks with the easy-to-wear trend of SS24 with the resurgence of hobo bags in the accessory spotlight. Add a bohemian flair to your outfits with this oversized, slouchy bag style slung casually over your shoulder, creating an effortlessly laid-back look. From neutral tones to vibrant hues, these spacious and versatile bags promise to be the perfect companion for both casual outings and more elevated occasions. 

SHOP NEW IN FROM WOMENS AND MENS