In recent years, Korean culture has infiltrated Western culture, whether it be in the rise of K-pop, new beauty innovations to the Squid Games crashing Netflix. This is no less true in fashion, where Korean streetwear has become increasingly prevalent and the country’s influence has even given birth to its own sub-culture, K-Fashion.
The new season WOOYOUNGMI has become a favourite at Coggles for its streetwear aesthetic and an international player on the menswear scene. Today, the brand is recognised as one of menswear’s most exciting labels, offering a clean, distinctive twist on menswear staples and excelling especially in contemporary tailoring.
Launched in Paris in 2002, WOOYOUNGMI today creates two prêt-à-porter collections each year, presenting as part of the Paris Men’s Fashion Week schedule. The brand’s founder, known as Madame Woo, was the first designer of ready-to-wear menswear in her homeland of South Korea and achieved early success with Solid Homme. A vision to create innovative, fashion-driven clothing with an international focus saw Madame Woo start up her eponymous WOOYOUNGMI label which has since emerged as a pioneer in an increasingly dynamic and diverse menswear industry.