In Conversation With Athletic Propulsion Labs
Blurring the lines between luxury and performance footwear is American brand, Athletic Propulsion Labs. Initiated by twins Ryan and Adam Goldston in 2009, the brand has taken off from their original creation focusing around the basketball shoe. Proved to enable a higher jump, the twins knew they were onto something revolutionary and continue to provide high performance footwear with a clean aesthetic and comfortable shape. We caught up with them about their reasons for APL’s creation and what we can expect from this popular brand found at Coggles...
The basis for us starting APL was that we felt like we wanted, but also needed basketball shoes that would instantly make us jump higher. There were no products in the market, footwear or anything else, that could instantly make us jump higher, so we spent 4 years developing our patented Load 'N Launch technology that could instantly make you jump higher.
The name of our brand was inspired by NASA's Jet Propulsion Lab. When we were creating APL, our vision was always to sit at the intersection of luxury and performance, but we knew the performance/technology side was always going to be very important. Thus, we wanted to make sure that when people heard our brand's name, they realised that technology and performance were at the core of everything we create.
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The main features APL is known for as a brand are our technologies, including: Propelium, Techloom, and Load 'N Launch. Our footwear is designed to be worn in every aspect of your life, so comfort is something we pride ourselves on. When you try on a pair of APLs, the first thing you should notice is how comfortable the shoes are.
APL's patented Load 'N Launch technology is a compression spring based system that sits in the cavity of the forefoot. It's like a diving board; when you step on the edge of a diving board and compress all of your energy, it propels you upward and that's what our Load 'N Launch technology does. Our Load 'N Launch technology is currently only featured in our basketball shoes, but we've also featured a derivative of it before in our men's and women's running shoe called the Windchill.
This ties back to our experience as athletes, you always want to push yourself and everything you do to be the best.
Quick Fire:
Ryan's favourite colourway is the Nude Breeze and Adam's is Shadow Green/Fatigue/White Bliss.
A minimalist fashion fan with high interests in the odd print or check. Constantly trying to make my home look like a catalogue; you can find me shopping for cute bedding, candles and other Instagrammable interior accessories.
