Destined for fashion success, Saks Potts is a brand you need to know this season, especially ahead of the colder climates. Fuelled by the brain power of art and fashion graduates, Catherine Saks and Barbara Potts, the two friends behind the Copenhagen-based outerwear brand thrive off unusual patterns and playful colours. Worn by Lady Gaga, Gigi Hadid, Leandra Medine and more, Saks Potts is a luxurious brand, we at Coggles are curious and excited to learn more about…
Known to be ‘redefining’ Scandinavian fashion, what is it about Saks Potts that contrasts the typical fashion trends found in Copenhagen?
The typical Scandinavian way of dressing is defined by architectural clean cut garments in discreet dark colors. Our garments are neither discrete or dark but vibrant and colorful which we feel compliments the cold and dark winters we have in Copenhagen.
What three words would you use to best define Saks Potts as a brand and why?
Colorful, fun and surprising.
We try to be innovative in the way we think of clothes when designing our collections. We believe that fashion should be fun, so even though we are very serious about our brand, it is a high priority that going to work is enjoyable and that this should be reflected in our design.
We like to always do something unexpected to surprise our customers, whether it is by having a cool rockstar such as Sky Ferreira as our campaign model for a collection inspired by Princess Diana or by having real princess opening our show, as we did in August during Copenhagen Fashion Week with Princess Olympia of Greece – this is what makes our brand fun as well.
How did Saks Potts first get recognised?
It was during New York Fashion Week in February 2016 where Emily Weiss, Leandra Medine, Eva Chen and Pernille Teisbæk wore our Febbe coat and Vogue wrote an article solely about “The coat that took over New York Fashion Week”.