As the days get longer and the sun shines that little bit brighter, we’re reaching for that one item that always delivers. Worn layered over a simple tee, under a chunky knit, with heels, heavy boots or a classic pair of leather sandals, the floral dress is a staple in every wardrobe. An investment for the season ahead, wear your staple style to work, to the beach, to the party.
But the floral dress isn’t the only tool in our fashion arsenal. This season, off the back of last year’s floral dress success, we’re branching out into wilder, bolder prints with a little help from pattern professionals Ganni, RIXO and Diane von Furstenberg. From statement stripes to eye catching animal prints, it’s prints galore this season on Coggles.
For SS18, the perennial floral trend takes on an edgier, graphic element. Tougher, without the overly feminine connotations, Ganni’s abstract prints seem more sophisticated than their kitsch sisters. An advocate for the bolder, statement making print, Ganni hails from the city streets of Copenhagen, Denmark, were the laissez faire attitude transcends everything from the casual styling to the abundance of attitude. Let the clothes do the talking seems to be the Scandis’ motto, and whilst they wear the clothes and the clothes don’t wear them, there has to be something said about making an entrance in a loud print.