Digital London Fashion Week Round Up

2020 is most definitely a year that will go down in the history books. The world has learnt to adapt to social distancing measures and adjust to a new digital life. With the world staying indoors and London’s runways empty, our seasonal showcase turned digital this year. We weren’t only treated to live performances and panel chats from our favourite designers, but this season London Fashion Week went gender neutral, combining both menswear and womenswear in their sessions. With a three day schedule full of inspiring and creative content we’ve selected our top five from the very first digital London Fashion Week.

#1 Martine Rose

Eponymous label Martine Rose is always a highly anticipated addition to the London Fashion Week schedule, and this season was no different. Instead of showcasing her SS21 collection, Martine Rose collaborated with poet and activist Kai-Isaiah Jamal and LN-CC to release her new conscious capsule collection. To celebrate the launch, a short film was curated which included a recital of Jamal’s new work. The poem details how human life and the fashion industry are polluting the earth with plastic and greenhouse gasses and how sustainability methods must be implemented for a better future.

#2 Nicholas Daley

Another designer delivering each season is Nicholas Daley, who relived his AW20 show “The Abstract Truth” from London Fashion Week Men’s earlier this year. Set in a former cinema, guests were treated to a live performance from jazz musicians Kwake Bass, Wu-Lu and Rago Foot while models walked alongside the stage. The collection featured exciting new prints and textures as well as collaborations with Fred Perry and adidas combining his street style cool with an afro-futurism twist.

#3 Bianca Saunders

Despite only launching three years ago, London based Bianca Saunders has achieved a lot. British Fashion Council dubbed her as ‘one to watch’ back in 2018 and they couldn’t have been more accurate. Bianca’s designs are known for pushing the boundaries of gender with a fresh take on what menswear means. She also takes influence from her Black-Caribbean roots which can be seen throughout her collections and previous presentations. Turning her hand to not only design, in 2018 in celebration of Black History Month, she was commissioned to curate an exhibition in Brixton Village. The exhibition displayed the artwork of important creatives including Akinola Davies Jr, Caleb Femi and more. This season, Bianca teamed up with SHOWstudio for a live panel discussion with photographer Joshua Woods and writer and model Jess Cole on the launch of her new zine on the importance of collaboration.

#4 Charles Jeffrey LOVERBOY

Glaswegian designer, illustrator, stylist and radical creative Charles Jeffrey LOVERBOY used his platform this London Fashion Week to raise money and awareness of UK Black Pride. Charles entertained viewers with a variety of performances including spoken word, dance, designers and musicians and encouraged viewers to donate via gofundme. The hour long session was a celebration showcasing the talents of a selection of black creatives. The session also saw the announcement of a capsule collection which will go live in December 2020.


London Fashion Week Charles Jeffrey LOVERBOY


#5 University of Westminster MA Menswear Graduates 2020

Alongside graduating students from Central Saint Martins, London Fashion Week also showcased the work of students from the University of Westminster. A short film presented us with a selection of work from MA Menswear graduates and opened with a statement demanding anti-racist education. Demonstrating a range of influences and backgrounds, work showcased topical and political themes and celebrated the emerging talent from the University.


Words by Emma Bowkett

Emma Bowkett

Emma Bowkett

Writer and expert