If we are going to talk about the difference between Marant Étoile and MARANT we have to start with the much-loved designer behind the brand. The iconic Parisian designer blends relaxed tailoring with her androgynous, bohemian aesthetic. Providing wearable clothing for both men and women inspired by her personal wardrobe needs, her cult following continues to grow. Here’s everything you need to know about the brand…
Who is Isabel Marant?
Marant was born in Paris in 1967 to a German mother and a French photographer father. Her parents divorced when she was seven and Marant was raised primarily by her father and stepmother, who was always dressed head to toe in Yves Saint Laurent.
From the age of 10, Isabel (originally Isabelle) was sick of the sophistication of french fashion. She knew had a love for fashion but that it wasn’t what she wanted to wear.
@isabelmarant
So, she decided to make her own clothes with a sewing machine and her dad’s old wardrobe. Soon, her friends began asking her to recreate pieces. However, she didn’t think a career in fashion was for her and preferred the idea of being a veteran. It was only when she started making a profit, did she change her mind from economics to studying design at the prestigious Studio Berçot fashion school in Paris in 1985.
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MARANT – The brand
Isabel Marant is the sartorial interpretation of Parisian style; feminine, nonchalant and always classy. Launching in 1994, Marant opened a studio in Paris’ trendy Marais district after working alongside Bridget Yorke. They collaborated on two collections and assisted art director Marc Ascoli on projects for Chloé, Martine Sitbon, and Yohji Yamamoto. The following year, in 1995, she showed her first collection at Paris Fashion Week with her friends as models.
My strength is myself, my perspective as a woman. Everything starts with my point of view, and what I would like to wear today, that has always guided everything. I wanted to create a garment to dress myself in.
Across a career spanning almost thirty years in fashion, Isabel Marant has built one of the industry’s most recognisable and loved brands. Her signature is more philosophical than simply aesthetic; it is based on ease, reality, sincerity, comfort, and elevation. Her minimalist style and luxe-bohemian style collections still make their way into every fashion-savvy women’s wardrobe.
