Baum und Pferdgarten | 10 Questions With Rikke Baumgarten and Helle Hestehave
Bold and poetic, effortless cool-girl springs to mind with any
Hailing from the city of Scandi style – Copenhagen – Baum und Pferdgarten has remained one of the leading Danish fashion houses since way back in 1999, and delivered stunning design-led collections ever since.
#1 Hi Rikke and Helle! Can you tell us how the pair of you met?
Before we knew it, we had developed some kind of symbiosis where we both felt much stronger together and that has never changed!
#2 Can you give our readers a brief history of Baum und Pferdgarten?
For the first years, we were relatively small. Looking back we can see that we made so many professional mistakes - but we were always fighting for the best possible collection with products that balanced design and craftsmanship.
This is still our driving force – but over the years, the company has grown with us and we now have competent people helping us turning our passion into a business.
Our community is open to everybody regardless of their age, body type, gender, race, religion – or where they live on the planet!
#3 What does ethical responsibility mean to you both?
We are part of an industry that articulates ideals and aspirations. Of course, we need to take that very serious when we portray our version of an 'ideal'.
We’ve always considered ourselves inclusive – but the last 12 months has pushed us to try to be even more focused on welcoming everybody into our community.
#4 How does your individuality complement each other?
We’ve both evolved so much over the years, our tastes complement each other in a subtle manner.
#5 What's something you love to see?
It is so moving to see them connect and share their passion. We always talk about our community as the #BaumFamily – and obviously, that all starts with our team and the people we see every day.
They are really the core of the #BaumFamily!
#6 What song can put you in a good mood?
#7 We loved your Back to Back initiative - can you tell us a little bit about it?
We launched the collection in the middle of lockdown, which made us aware of how many emerging artists were struggling with gallery closures and also people being less likely to invest money in art.
We wanted to see if we could use our platforms for raising awareness around their talent and potentially help them sell some of their pieces.
We invited 7 artists to make art inspired by Jane & Jane and then we launched an online art gallery to exhibit these! It was important to us that any sales from the gallery were dealt with by the artists directly.
#8 What’s a good tip for staying calm and collected?
#9 We loved the initiative for your first "Lockdown Show" where you showcased looks worn by a cast of 21 profiles from around the globe - how did you choose the profiles?
Some of them have been styling our shows or campaigns, one has previously done a face filter for our Instagram, one has been hosting events with us in New York – and some of them we’ve only met for dinners and parties.
All of them have been supporting Baum und Pferdgarten in their own way - and we wanted “The Lockdown Show” to be a joyful reminder of all the things we share in a time of isolation.
#10 What’s your favourite place to grab dinner?
Rikke: A cosy down-to-earth restaurant with good food and wine where the focus can be on the people we are with.
The scandi designers to know
With Ganni, ROTATE and Saks Potts flying the Danish flag at Coggles we’re giving you a rundown of the Scandi designers we’re currently swooning over this Copenhagen Fashion Week.