Cycling isn’t just a sport; it’s a way of life for many enthusiasts around the world. It’s a blend of passion, fitness and adventure. When it comes to embracing the adventure of cycling with premium performance materials in mind, one brand stands out above the rest—Rapha.
Rapha is a unique and beloved UK brand in the world of cycling apparel and community. The brand’s collections are celebrated for their adaptability and long-lasting quality. From their classic and city to the Pro-team and lifestyle collections, they offer a range of performance attire designed for diverse cycling routes and stylish athleisure pieces for everyday wear. For everything you need to know about the UK-based designer, here’s our guide to all things Rapha.
Rapha’s British Cycling Culture Heritage
Rapha was born in the heart of London in 2004, thanks to the vision of founder Simon Mottram. Simon, a passionate cyclist and a branding enthusiast wanted to create a brand that could celebrate the elegance of cycling. The name “Rapha” itself is a tribute to the legendary 1962 Giro d’Italia, known for their iconic pink leader’s jersey with a pink armband. Rapha’s armband logo proudly carries forward this legacy.
The brand’s mission is to inspire and equip individuals to embrace a cycling lifestyle, whether it’s for daily commutes or long adventures. This is accomplished by creating top-quality cycling apparel that’s designed to excel in various terrains and rigorously tested worldwide, all with the aim of enhancing the cycling experience for all enthusiasts.
At Rapha’s global locations, you can find a dedicated team of individuals who all share a deep passion for cycling. Many of their staff prefer to commute to work on their bicycles, and on Wednesday mornings, they collectively pause their work to embark on a shared ride. In addition to this, three times a year, Rapha’s offices close for a full day to commemorate one another’s achievements during their three annual office rides. The brand also has awards they present to their staff based on their performance during the many rides they go on throughout the year.
Rapha’s Key Brand Values
Rapha’s actions are rooted in a shared set of core values. Despite its expansion into a wide array of endeavours, the values that initially steered the brand’s progress still drive it today. Whether it’s team members in Seoul or San Francisco, everyone within Rapha’s diverse team is dedicated to upholding and embodying the following foundational values:
- Love the sport – make it part of your life.
- Think for yourself – lead by example.
- Suffer – good enough isn’t.
- Inspire others – be proactive, always.
Rapha’s High-Quality Designs
Rapha’s core philosophy is to blend high-performance materials with cutting-edge design. Their commitment to quality is evident in every product they offer. From the selection of premium fabrics to the meticulous tailoring, Rapha sets high standards for its cycling apparel. Whether it’s a jersey, bib, shorts, or outerwear, you can expect the best from Rapha.
Through the last 17 years, the brand has been focused on redefining comfort, performance, and style for cyclists. By using the most advanced technical fabrics, Rapha maintains an entirely in-house design process. They utilise a worldwide network of wear testers to rigorously assess prototypes, ensuring that each product outperforms the previous in terms of performance and quality.