Stine Goya has well and truly earned her place among our favourite Scandinavian fashion designers. Stine’s sartorial quirk has quickly brought her designs to the attention of fashion’s most influential, including Lucy Williams, Jeanette Madsen and Babba Rivera to name a few.
Cleverly combining the traditional Scandi aesthetic with stand-out colours, Stine’s collection boasts mixed prints, textures, pops of colour and feminine details. To find out a bit more about the brand, we sat down with Stine to talk about everything from career highlights to sustainability in fashion.
#1 You’ve had a plethora of careers in the fashion industry from modelling to fashion editor, can you tell us your top career highlights?
It’s really been a privilege to be able to work across so many areas in the fashion industry, I have been incredibly lucky to have built my career in this way. I think one of my biggest career highlights has got to be winning the Elle Style Awards both in 2017 & 2019 – it is such an incredible feeling to be acknowledged by your peers in this way, and I’m deeply grateful for the support and community within Denmark. Another one would be Michelle Obama wearing custom Stine Goya as part of her European tour. It was a massive game-changer for us – and a moment where I really felt that the years of work and development had led to this precise moment.
#2 Who or what do you look to for inspiration for Stine Goya collections?
The inspiration behind each collection is always quite varied. It can be a film, a particular phrase, or a painting that starts the conversation and leads into something much bigger. We look at lifestyle, and friends and create a Stine Goya universe within which our customers can explore their individual styles through print and strong feminine pieces.
#3 Talk us through your average day?
One of my favourite things about being a designer is the fact that no days are the same. I love to be involved not only in design but in the decision-making process across all teams – so a lot of my time is spent with department heads discussing strategy and upcoming projects. From fittings to sales feedback – shoots to press interviews – it’s busy but critical to keeping the company growing.