In Conversation with Stine Goya
#1 You've had a plethora of careers in the fashion industry from modelling to fashion editor, can you tell us your top career highlights?
It’s really been a privilege to be able to work across so many areas in the fashion industry, I have been incredibly lucky to have built my career in this way. I think one of my biggest career highlights has got to be winning the Elle Style Awards both in 2017 & 2019 – it is such an incredible feeling to be acknowledged by your peers in this way, and I’m deeply grateful for the support and community within Denmark. Another one would be Michelle Obama wearing custom Stine Goya as part of her European tour. It was a massive game-changer for us – and a moment where I really felt that the years of work and development had led to this precise moment.
#2 Who or what do you look to for inspiration for Stine Goya collections?
The inspiration behind each collection is always quite varied. It can be a film, a particular phrase, or a painting that starts the conversation and leads into something much bigger. We look at lifestyle, and friends and create a Stine Goya universe within which our customers can explore their individual styles through print and strong feminine pieces.
#3 Talk us through your average day?
One of my favourite things about being a designer is the fact that no days are the same. I love to be involved not only in design but in the decision-making process across all teams – so a lot of my time is spent with department heads discussing strategy and upcoming projects. From fittings to sales feedback – shoots to press interviews – it’s busy but critical to keeping the company growing.
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#5 What’s your favourite sustainable piece?
Honestly, choosing my favourite piece is like being forced to choose a favourite child – it’s impossible!
#6 How do you see the Stine Goya label evolving?
Core to our brand DNA are our hand-painted prints and bold colour palette – as the brand continues to evolve and grow – we will push this process further. We are in such a good position of growth at present but it is important to me to not lose this part of our story.
#7 How much of a focus is sustainability for the brand?
Sustainability is a huge focus for the brand going forward. Back in 2019 we published our Sustainable Policy and Goals from 2019 to 2025 focusing on 3 areas of opportunity PRODUCT, PLANET, PEOPLE. It’s really important to me to make this a priority for my business, be transparent in our shortcomings and our achievements and educate our customers to the opportunities within this area. We want to show that becoming a sustainable brand is a process – but a fun and empowering endeavour.
#8 Where is your go-to summer getaway destination?
Being born & raised in Denmark – I definitely cherish travelling towards the sun. I love visiting Mexico, near Tulum with my family, it's beyond amazing to move between the tropical forest and beach. Also, as part of my design process, I often travel to Milan for Salone de Mobile – it’s such a rich experience I hate to miss it.
#9 What's your favourite spot for dinner in Copenhagen?
Lumskebugten is a consistent favourite of mine – locally sourced produce, all vegetarian with a classic Danish twist. Plus, it’s pretty close to our showroom & offices so I feel like I’m always there!
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