Inside HAY
Think of modern Danish design and one name springs to mind: HAY. The brainchild of husband-and-wife team Rolf and Mette Hay, the brand has been leading the way in furniture and home accessories since its conception in 2002.
The couple set out with the mission to create a brand that was accessible and functional yet didn't compromise when it came to style and quality. They soon succeeded, with the brand continuing to grow and becoming a household name not just in Scandinavia but in the UK and around the world too - without losing its individuality and the personal touch that the two Hays bring to it.
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HAY Homeware Collection
Storage
The brand offers a selection of storage solutions with its iconic coloured crates. These versatile crates come available in a vibrant array of hues, which seamlessly blend form and function, allowing you to organise your living spaces with playful accents.
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RRP: £59.00Current price: £29.50
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Bathroom Essentials
HAY's bathroom essentials collection brings the brand's signature minimalist aesthetic and commitment to quality to your daily self-care rituals. From plush towels and cosy bathrobes to printed bathmats, these pieces seamlessly blend functionality with contemporary design.
Kitchenware
Whether you're preparing a quick breakfast or hosting a dinner party, the brand's kitchen collection ensures that your culinary experiences are not only practical but also aesthetically pleasing.
RRP: £25.00Current price: £12.50
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RRP: £59.00Current price: £47.20
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Homeware Accessories
HAY's accessories collection is a true celebration of the brand's commitment to exceptional design and attention to detail. From plush cushions and bright hue candleholders to uniquely-shaped vases.
HAY Brand FAQs
#1 Who owns HAY?
HAY is owned by husband-and-wife duo, Rolf and Mette Hay and was founded in 2002. Growing ever since to being one of the market’s leading homeware Scandi brands.
#2 What country is HAY from?
HAY originates from Denmark, with its headquarters in the city of Horsens.
#3 Is HAY a designer brand?
HAY is considered a contemporary brand who has worked with world-renowned designers - from Sebastian Wrong who has created a range of lighting, to Scholten & Baijings who created the brand's unique Paper Porcelain cups and Clara von Zweigbergk, whose graphic Kaleido trays have become somewhat of an iconic piece for the brand.
When it comes to choosing those designers, it’s all about instinct and fit with the brand rather than solely big or established names. Mette – who looks after the accessories side – travels around the world to gain inspiration, and will pick up on designers that she likes and sees potential in when it comes to collaboration. As for the furniture (of which Rolf is the driving force), architecture is a big influence – so you’ll find pieces that are incredibly well thought-out and structured, all while managing to be subtle and uncontrived.
#4 What is HAY’s main brand ethos?
But aside from the influences, the inspirations, the collaborations and the processes, HAY really just boils down to one ethos: to provide beautiful products for everyday use. It’s safe to say that it lives up to its promise.
HAY Styling Inspiration
#1 Dopamine Decor
#2 Mid-Century Modern
#3 Maximalist Decor
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