Taking inspiration from the early 20th century, Manchester-based Private White V.C. creates heritage clothing for the modern man. Being named after WWII hero Private Jack White, it’s no wonder that the brand is influenced by this era – and it works.
During London Fashion Week Men the Private White V.C. AW17 was presented at the brand’s Duke Street store, showing what’s to come for next season. This time designer Nick Ashley looked to the great mountaineers for inspiration, creating pieces that were smart and tailored yet suited for an autumnal weekend in the British countryside.
Layers were key at the presentation, with tonal shirts, jackets and knits casually put together and paired with woollen, slightly loose trousers in navy, light grey or dark brown. The iconic Twin Track jacket was there, this time updated in a stiff navy wool and featuring rose gold zips and buttons, offering a slightly smarter and warmer alternative to the original, as well as the classic wax option.
In short, the Private White V.C. AW17 presentation showed a collection that’s perfect for battling the British winter without compromising on style, and navigating the countryside if you so wish. Climbing ropes optional.
Shop Private White V.C. on Coggles >>
Words and images by Angharad Jones