As Milan Fashion Week SS24 comes to an end, we look back at what has been one of its most memorable Fashion Weeks to date. With many eagerly awaiting the start of a new chapter at Gucci and Peter Hawkins making his debut at Tom Ford, we were delighted that some of the more standout moments came from unexpected brands. Running through some highlights from Max Mara, Ferragamo and more, here’s everything you need to know… Creative director Ian Griffiths noted that the SS24 collection was the first collection that had ever been inspired by something British. Titled ‘An Army of Women’, the collection was an ode to 1940s creative pursuits and dedication of the Women's Land Army.
Presenting Max Mara’s ‘land girl look’, complete with military-inspired rompers and utilitarian jackets the runway felt both practical and glamorous. Standout pieces included camel-coloured workwear silhouettes, full-length floral floaty dressy and the brand's classic tailored jackets. This collection was the third from creative director Maximilian Davis and it’s safe to say he’s found his stride. With an elegant sea of saturated green, espresso leathers, gilded hardware and longline coats, the runway was a masterclass in Italian minimalism. Inspired by both Italian style and his Caribbean roots the collection felt lighter and more playful, with the effortlessness and ease that is associated with the Italian way of dressing. Glen Martens threw a dystopic denim techno rave as the heavens opened for his Spring Summer 24 runway. A collection that landed somewhere between Y2K revivalist, military operative and Burning Man attendee made the rain seem even more fitting.
Knitted tanks, bleached T-shirts, oversized cardigans and heavily distressed grey bottoms all featured with the show ending with a slew of golden costumes, seeing plastic-like tops, skirts, and bodycon dresses clinging to the natural human form.
The SS24 collection, unveiled during MFW by Creative Director Filippo Grazioli, introduced a captivating world of light and contemporary looks. The runway set was transformed with enormous inflatable silver spheres designed by artist Shawn Kolodny. The vibrant and bold colours that Missoni is renowned for were transformed with sheer, translucent layers. Plush pastel and bright palettes layered underneath allowed transparency to take centre stage. Creative director Walter Chiapponi took his final bow at the helm of the Italian fashion house with a true masterclass in Italian tailoring. The runway was located among the unfinished set pieces and production for an upcoming performance of Don Carlos. Inspired by ‘Made in Italy’ the collection was showcased amongst scenographers, sculptors and carpenters to highlight the craftsmanship that goes into every piece.Pleated knee-length skirts, waistcoats complete with three-buttoned belting detailing, timeless trench coats, and collarless suiting paired with back-to-front shirting were standout pieces to note from the collection. 
