Trend Spotlight: Relaxed Fit Denim

In the ever-evolving world of fashion, one enduring trend that seamlessly fuses comfort with style is the timeless appeal of denim, and for SS24 relaxed fit denim is coming into the spotlight. Defined by its loose and laid-back silhouette, it effortlessly combines comfort with style.

From wide-leg jeans that embrace a carefree aesthetic to oversized denim jackets, discover our top womenswear pieces that will define the relaxed fit denim trend this season.


For outwear, relaxed fit denim jackets emerge as the epitome of easy-going style and enduring versatility. These jackets, characterized by their loose and comfortable cut, seamlessly blend the rugged appeal of denim with a laid-back aesthetic. With the relaxed fit allowing for ease of movement, relaxed fit denim jackets effortlessly bridge the gap between casual and cool. Whether thrown over a simple tee for an effortlessly chic look or layered with a hoodie for added warmth, these jackets prove to be the perfect companion for various occasions. Their timeless charm makes them essential for those seeking both comfort and style in their everyday outfits.

good american



Embodying an effortlessly cool aesthetic, relaxed fit denim jeans are a wardrobe staple. With a silhouette that offers a generous and easy-going cut, these jeans provide a welcome departure from the constraints of slim and skinny styles, prioritizing comfort without compromising on fashion-forward versatility. Whether paired with a classic top or jumper for a casual weekend look or dressed up with a crisp shirt for a more polished outfit, these jeans exude a sense of effortlessness that transcends trends.


With their loose and laid-back design, relaxed denim shirts offer a breezy alternative to more tailored options. The relaxed cut allows for unrestricted movement, making them an ideal choice for a laid-back yet polished look. Whether paired with your favourite jeans for a classic double-denim ensemble or tucked into a skirt for a playful contrast, these shirts effortlessly navigate the spectrum of casual and smart dressing. Their versatility makes them perfect for transitioning seamlessly from casual weekend outings to more formal settings.


For those who want to redefine the classic denim aesthetic with a laid-back yet chic twist, relaxed fit denim dresses are a versatile canvas for both casual and semi-dressy occasions. The charm of denim, characterised by its durability and timeless appeal, merges seamlessly with the breezy design of relaxed fit silhouette dresses. Whether adorned with simple details like buttons and pockets or left effortlessly minimalistic, these dresses effortlessly capture a carefree yet sophisticated vibe. Pair them with trainers for a casual day out or elevate the look with heeled boots or sandals for a more polished look.


Relaxed fit denim skirts offer a versatile canvas for both laid-back and stylish expressions, striking a balance between ease and trendiness. With a breezy and unrestrictive design, they allow for comfortable movement while maintaining a fashionable edge. Whether paired with a tucked-in t-shirt for a carefree weekend look or dressed up with a blouse for a more polished outfit, these skirts are a wardrobe essential, ensuring a timeless and effortlessly classic addition to any trend-led collection.


By Hannah Needham

Featured Image Credit – @Ganni

Hannah Needham

Hannah Needham

Writer and expert