Providing us with his signature tailoring since 2004, luxury men’s and womenswearlabel Thom Browne is a regular on fashion month runways. Famed for their signature four stripes and eccentric fashion week shows, Thom Browne is another designer who excels in collaboration with other creatives, working with the likes of Moncler, Brooks Brothers, Barcelona FC and Supreme. From the people wearing the brand to magical runway shows, here’s a look into all things Thom Browne.
#1 The brand with the four stripes
Unlike other designers, Thom Browne doesn’t have an official logo. Instead the label is identified by its signature silhouettes and instantly recognised by the four white horizontal stripes featured in each collection, whether that be on a Thom Browne cardigan or shirt.
#2 Thom Browne history
Thom started his career in the fashion world working as a tailor, a passion that’s translated into his future collections. He then went on to become a salesman for luxury fashion label Giorgio Armani and later a designer for Club Monaco. In 2004 he launched his first collection of ready-to-wear menswear, comprising of made to measure suits in classic navy and grey flannel, a theme that runs through his collections season after season. Inspired by his father who wore suits to work everyday and American mid century preppy style, slim fitting and short trims are the signature Thom Browne design. In the same year, Thom partnered with the Brooks Brothers as part of a guest designer program, and ventured into womenswear with his collection called Black Fleece. Achieving not only impressive collaborations with luxury designers, Thom’s collections have been celebrated by the CFDA after winning the Menswear Designer of the Year Award three times.
#3 Why is Thom Browne popular?
Thom Browne’s distinctive designs and successful collaborations have made the brand a ready-to-wear favourite. Working with talented designers and producing quality made to measure tailored suits that are attainable for everyone. Thom Browne designs have also been spotted on a variety of famous faces including first lady Michelle Obama at Barack Obama’s inauguration, actors and actresses Zendaya, Yara Shahidi and Charlie Heaton to name a few.
Photo credit: Thegloss.com
#4 Thom Browne collaborations
Collaborating with like minded talent and brands has been a key part of Thom Browne’s success. Starting off his career in 2006 with a partnership with America’s longest standing retailer Brooks Brothers on a 50-piece men’s and women’s collection called Black Fleece. Following the success of the collaboration luxury skiwear designer Moncler enlisted Thom Browne to design men’s line Moncler Gamme Bleu.
Photo credit: Hypebeast
In 2010, Thom merged high fashion tailoring with streetwear when we collaborated on a collection of three shirts with Supreme. Later in 2012 the brand collaborated with luxury department store Barneys New York on a diffusion line called Thom Grey, offering bespoke tailored suits with complimentary personalisation on selected pieces.
In 2018 Thom Browne’s lifelong love of sport was demonstrated when he announced his official partnership with Barcelona FC – arguably one of the biggest partnerships to date. As the teams official tailor for off-field uniforms, players wear full Thom Browne tailored suits including wool shirt, button-down cardigan , white oxford shirt, tie scarf and more all co-branded with FC Barcelona crest. The charitable collection donates all proceeds to the FC Barcelona Barca Foundation.
#5 Thom Browne runway shows
As well as his memorable designs, Thom Browne’s Fashion Week shows always deliver high impact. Designs are inspired by themes from Thom’s life whether that’s his sporting influence or family traditions, and his shows are an opportunity for his creativity to to flourish.
In the Thom Browne FW20 show the runway was transformed into a winter wonderland, covered in snow and walked two by two by models donning animal heads to represent the theme of Noah’s Arc and the Climate Change movement.
Thom Browne’s SS19 runway show was a spectacle full of garden gnomes, sunflowers and white picket fences. Guests were all left a pair of sunglasses, a lollipop and a note on their chairs that read “Please see the world through my eyes.”
Photo credit: Vogue Runway
Thom Browne’s SS18 collection was a depiction of a Disney classic The Little Mermaid with a fashion twist. Featuring all-white organza suits, pearl studs, sequinned seashells and glittery fairy dust, with models walking the runway to the sound of the Little Mermaid soundtrack.