How to Style New Season REPRESENT

From humble beginnings, the menswear brand Represent is renowned for its homegrown ethos and luxury streetwear. Introducing the cult brand to our roster, we shine a light on the Represent success story and take a closer look at the new collection. Launched by brothers George and Michael Heaton in 2012, the luxury streetwear brand was originally started as a university project. Printing George’s sketches as graphic t-shirts, the duo started selling them to friends, at festivals and on a basic website. Represent Icarus

As the brand matured so did the quality, the fabric and the fits. With the majority of their production based in the UK or Italy, Represent has become an extension of the two brothers and the clothing and quality they want to wear. From their design inspiration to their fabric choices, Represent is a brand that is proud to be British.

Now with a mass following, the label continues to grow as a luxury brand. Remaining attainable for those that have followed the brand since the beginning. Looking at the new collection, here are our favourite pieces which we feel will anchor your wardrobe for the new season.

Our Top New Season REPRESENT Picks

#1 REPRESENT x Coggles Collab

Celebrating our Northern roots, this season we are proud to share a capsule collection in collaboration with one of our favourite brands, REPRESENT. Taking inspiration from George and Mike Heaton's childhood memories at the seaside and combining the brand's prominent designs with their luxury streetwear aesthetic.

More from the REPRESENT x Coggles collection:

REPRESENT x Coggles Owner's Club Cotton-Jersey T-Shirt

REPRESENT x Coggles Initial Three-Pack Cotton Socks

REPRESENT x Coggles Studio Leather Trainers

REPRESENT x Coggles Cotton Cargo Trousers

REPRESENT x Coggles Owner’s Club Cotton-Jersey Hoodie

#2 Horizons T-Shirt

This T-shirt is not only provides us with a clean graphic but for its high quality too. It's not one of those t-shirts that will lose its shape after a few washes. The thick collar line and a long cut on the sleeves make it a perfect tee to wear by itself. This could be paired with either the Owners Clubs joggers for ultimate comfort or cargo shorts for the perfect SS fit.

More from the Horizons collection:

REPRESENT Horizons Classic Flight Nylon Bomber Jacket

REPRESENT Horizons Graphic Cotton-Jersey Hoodie

REPRESENT Horizons Smart Brushed Cotton-Twill Jacket

#3 Icarus Hoodie

The meaning behind this hoodie is powerful, as the majestic Pegasus graphic embodies the spirit of progress with the mantra 'onward and upward', which best reflects REPRESENT's ambition. The cut is perfect for layering a plain tee underneath and it's a great piece to have at the moment with the ever-changing weather and will look great under a bomber or leather jacket.

More from the Icarus collection:

REPRESENT Icarus Log-Print Cotton-Jersey Hoodie

REPRESENT Icarus Graphic Cotton-Jersey T-Shirt

#4 Owners' Club Sweatshirt

The colour speaks for itself on this sweatshirt, the classic cobalt blue is contemporary and modern at the same time. This is the type of hoodie you want to wear with every outfit, it can be layered up or be worn as a standalone piece. The simple small logo at the front and large print on the back it's not too loud or too quiet.