Fashion

London Fashion Week Men’s AW20 Designers to Know

We’re mere days into the new year, but that doesn’t stop the fashion industry from looking ahead to the menswear trends for the latter part of 2020. We’ve been impressed with the talent showcased over the weekend from a specific select of designers who you should definitely add to your fashion radar. From creating social impact with her designs at the Bethany Williams show to the live performance at Nicholas Daley here’s our run down of the designers you need to know from the LFWM AW20 shows. 

aw20 menswear

@londonfashionweek

Bethany Williams

aw20 menswear

Photo Credit : Vogue Runway

If you’re at all interested in the sustainable fashion movement, then you need to know Bethany Williams. A designer most definitely on the radar for her focus on using recycled and organic materials as well as her social responsibility. Bethany was awarded the British Emerging Designer in Menswear at the Fashion Awards only a month ago. Finding inspiration for her AW20 menswear collection through partnering with The Magpie Project, the designer communicates the relevance of the charity that supports women and children under the age of five in temporary accommodation through her designs. The collection boasts colourful combinations, androgynous designs and illustrations of mother and child. In an interview with Vogue, Bethany said:

the whole theme of the collection is around motherhood, comfort and nurturing, so we’ve used recycled bedding, old blankets and toy ribbon waste. We got a load of bell tents from a glamping site, so we’ve upcycled those. I’ve always loved taking something discarded and giving it time to make it beautiful. 

Vogue Runway

Photo Credit: Vogue Runway

Nicholas Daley  

Nicholas Daley

Photo Credit: Vogue Runway

In true Nicholas Daley style, models and guests were treated to an experimental jazz trio to accompany “The Abstract Truth” AW20 menswear show, inspired by American Jazz legend Oliver Nelson and Anglo-Guyanan painter Frank Bowling. Full of prints and patterns the show also showcased his partnerships with Fred Perry and Adidas and combined street style cool with an afro-futurism twist. We saw classic checks, tailoring, layering and of course impeccable accessorising from the designer. We were also big fans of the 70’s inspired looks, with powerful colour palettes and tie dye being heavily featured.

aw20 menswear

Photo Credit: Vogue Runway

E. Tautz

aw20 menswear

Photo Credit: Vogue Runway

E. Tautz, headed up by Patrick Grant is an award winning British designer and another label striving to support local communities through their designs. Committed to using British factories and still competing with fast fashion prices, Patrick is also director of Norton and Sons of Savile Row, which is demonstrated in his attention of detail and quality compositions. Guests of the AW20 menswear show were treated to an array of tailored looks, knits and classic AW colour palettes. With an estimated 50% of the collection created from repurposed fabrics the focus of the collection is most definitely sustainability, buying less but buying better.

aw20 menswear

Photo credit: Vogue Runway

 

Band of Outsiders

Los Angeles founded but London based Band of Outsiders, has been described by Vogue, as being designed for the guy you who wears “Patagonia in Paris, not Patagonia” and we couldn’t agree with the analogy more. Combining technical garments like hiker boots and jackets with modern streetwear style the brands designs emit sartorial excellence. Angling provided the inspiration behind The Band of Outsiders AW20 presentation, with bucket hats and VW camper vans on display we got real ‘outdoorsy’ vibes from the collection. Aligning with other shows the colours were bold, we saw technical fabrics, checks and straight leg pants.

aw20 menswear

Photo Credit: Vogue Runway

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Words by Emma Bowkett



Emma Bowkett

Emma Bowkett

Writer and expert


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