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Everything You Need to Know About Anine Bing

Whether you prefer to invest in timeless pieces or a neutral colour palette for your wardrobe, Anine Bing delivers on all counts. From their masculine silhouette blazers to their iconic logo-appliquéd hoodies and tees, the brand’s selection of clothing, footwear and accessories have become a must-have in everyone’s wardrobes. 

Starting from the creators' living room and dispatched from their garage, here’s everything you need to know about how the brand has become such an affluent brand in the industry today. 


Anine Bing Kate Tote Bag

The Brand

As mentioned, the brand began with humble beginnings. The founders, Anine Bing and Nicolai Bing, moves from Denmark to Southern California in 2012 and created the brand in their living room and distributed their orders from their garage in Silver Lake. The brand aesthetics come from Scandinavian design with a downtown LA twist. 

Anine Bing and Nicolai Bing

They both had the shared goal that they wanted it to be a global fashion brand focused on timeless wardrobe essentials and elevated basics for the modern woman.” To which they have madea monumental impact in the industry, having now over 25 retail stores locatedin the most elite cities in the world and being recognised in a range of global publications, such as Vogue, Forbes and more. 

The SS24 Collection






#1 Who is the owner of Anine Bing? 

Anine Bing is founded by husband-and-wife duo, Anine Bing and Nicolai Bing. 

#2 Where is Anine Bing from? 

Anine Bing, originally from Denmark, established her namesake fashion brand in Los Angeles, California, in 2012, infusing her Scandinavian roots with the effortless style of Southern California. 

Anine Bing

#3 What is Anine Bing known for? 

Anine Bing is known for its premium quality garments and accessories that blend timeless style with a contemporary edge. The brand is particularly renowned for its iconic leather jackets, silk blouses, and signature denim pieces. 

#4 Where is Anine Bing made? 

Anine Bing's clothing and accessories are designed in their Los Angeles-based studio and manufactured in various locations around the world, including countries in Europe and Asia. 

Anine Bing Family

#5 How do you pronounce Anine Bing? 

Fashion label Anine Bing is pronounced as "ah-NEE-neh bing" with the stress on the first syllable of both "Anine" and "Bing." 

#6 Is Anine Bing a luxury brand? 

Anine Bing is a luxury brand, due to the luxurious staples, wardrobe basics and statement pieces which are current and timeless.  

#7 Why is Anine Bing so popular? 

The brand became popular after Anine Bing grew a following on her Instagram and blog, she then later launched the brand and sold direct to consumers. 

It has also become a respected fashion authority in the industry and is regularly called upon to speak at leading industry events. The designs are regularly worn by A-list celebrities such as Rosie Huntington-Whiteley, Kate Moss, and Elsa Hosk. 

Anine Bing and Kate Moss

#8 How does Anine Bing fit? 

The clothing is available in a range of sizes that typically run true to size. However, like many brands, the fit may vary slightly depending on the specific style of the piece such as tailored or relaxed fits. It's often helpful to refer to the brand's size guide to determine the best size for you. 

Size Guide 

Size  XXS - XS  XS - S  S-M  M-L  L-XL  XL-XXL 
UK  6  8  10  12  14  16 
US  2  4  6  8  10  12 
Italy  38  40  42  44  46  48 
France  34  36  38  40  42  44 
Denmark  32  34  36  38  40  42 
Russia  40  42  44  46  48  50 
Germany  32  34  36  38  40  42 
Japan  5  7  9  11  13  15 
Australia  6  8  10  12  14  16 
Korea  33  44  55  66  77  88 
China  160/84  165/86  170/88  175/90  180/92  185/94 
Jeans  24-25  26-27  27-28  29-30  31-32  32-33 


kingmae Writer and expert

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