Fashion

LFWM SS20 : Packing and Predictions

With less than 24 hours until the catwalks of London Fashion Week open, we got a sneak peek of what Coggles Menswear buyers Ryan and Luke are packing for the weekend ahead, and which LFWM SS20 shows they’re most anticipating. If you’ve ever wondered what to pack for Fashion Week or the best places to grab a bite to eat, you’ve come to the right place. 

@OliverSpencer

@OliverSpencer

#1 Talk us through what you’ll be wearing to the shows?

RYAN

My go-to brands at the moment are Oamc, Acne, Margiela, Lemaire, Our Legacy, Asics. The main aim (as we’ll be on our feet all day) is comfort and style.

LUKE

As the beautiful English weather strikes again, it’ll be layers for me. I’ll definitely be packing a DDM jacket and a comfortable pair of Maison Margiela trousers among others, subtle, weatherproof and stylish.

#2 Which shows are you most looking forward to seeing?

RYAN

So many, but I’d say Kiko Kostadinov, Martine Rose, A Cold Wall, Craig Green, Band of Outsiders, Alexander McQueen, and Oliver Spencer would be my top picks. 

LUKE

The last time Alexander McQueen showed a collection in London was 2016, so I’m particularly looking forward to see the reason for their return. Also I really don’t want to miss Fashion East! A very important platform for young emerging talent and has allowed brands such as Stefan Cook to flourish. Craig Green, Xander Zhou and Martine Rose are other shows I’m particularly looking forward to.

#3 Favourite places to hang out while at LFWM?

RYAN

Nobu hotel Shoreditch, it’s a good location and really calm and tranquil inside. Rochelle Canteen is my favourite restaurant so I’ll definitely be getting dinner there when I get the chance. I always stop off at St Johns for breakfast or lunch and if I pass Breddos Tacos that’s great. For drinks I really like Sager and Wilde and the Laughing Heart, both have a good selection of natural wines.

@breddostacos

@breddostacos

LUKE

My favourite spot in London is an Italian café/restaurant overlooking the Paul Smith Flagship store on Albemarle Street, called Petrocchi Sede Unica. You won’t find better coffee for a start, and as it’s a stone’s throw away from Bond Street, the perfect place before going out shopping around Mayfair.

#4 What trends do you think you’ll see on the runway for SS20?

RYAN

I hope to see more tailoring continuing to come through like we saw during AW19. A good amount of utilitarian details and more technical fabrics with sportswear looking more to the outdoor world for inspiration and a healthy dose of tie dye.

LUKE

AW19 in London had a heavy emphasis on sportswear and utility, with brands such as Cottweiler and Qasimi showing the industry how it’s done so I’d probably expect to see more of that.

#5 Street style predictions?

RYAN

Weird and wonderful, London always brings out the most creative when it comes to street style.

LUKE

I expect to see a bit of everything. We’re in a time where street wear and luxury high-end fashion has really fused together, so people of all ages are embracing a new way of expressing themselves, so I expect to see it all.

Photo: The Urban Spotter

Photo: The Urban Spotter

#6 Fashion Week Playlist?

RYAN

I never stray too far away from Tom Waits and Nick Cave so I’ll definitely be listening to a lot of those. I’ve been listening to Placebo a lot recently particularly the Covers album. I’m also from Birmingham, so The Streets are always in my playlist.

LUKE

I usually look at past shows to see what music they used to complement their collections to influence my music choices. With Martine Rose showing again after a hiatus since last summer, some classic garage wouldn’t go a miss while I walk around the streets of London.

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Words by Emma Bowkett

Interview with Ryan Haynes and Luke Young



Emma Bowkett

Emma Bowkett

Writer and expert


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