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Percival

Percival, the esteemed menswear brand hailing from Hackney, East London, has firmly established itself as a go-to destination for those seeking elevated, yet effortless, style. Founded by a small team of 15, led by creative director Chris Gove, the brand's commitment to exceptional design and quality craftsmanship has earned it a loyal following among discerning consumers.

At the heart of the Percival brand lies a dedication to "subverting the classics," as the team seeks to challenge the traditional boundaries of menswear. By combining a distinctly British sense of style with rare, internationally-sourced materials, our Percival collection offers a fresh, contemporary take on timeless wardrobe essentials.

Every Percival collection is meticulously designed and produced within the brand's London studio, ensuring a level of attention to detail that is unparalleled. From subtle fabrications and unique linings to unexpected colour palettes, every Percival garment is imbued with a sense of understated sophistication that sets it apart from the ordinary.

Whether you're seeking to refresh your wardrobe with key staples or experiment with more vibrant hues, our Percival menswear collection offers a diverse range of pieces that seamlessly integrate into a variety of personal styles. From classic button-down shirts and t-shirts to contemporary trousers and matching shorts, each Percival garment is designed to be a versatile, long-lasting addition to your wardrobe.

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Percival FAQs


Who owns Percival clothing?

Percival Clothing was founded by Christopher Gove and is an independent, London-based menswear brand.


Is Percival high quality?

Percival is known for producing high-quality, well-crafted menswear pieces using rare internationally sourced fabrics and constructed by skilled craftspeople from around the world.

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