Renowned for her laid-back, effortless style, Anine Bing’s eponymous fashion label mixes her Scandinavian roots with a bohemian LA-inspired aesthetic. Starting out with a simple range including her trademark graphic tee’s and a leather jacket, the brand now has a cult following for its effective wardrobe staples you can wear now and love forever.
We caught up with the fashion mogul, to hear everything from brand beginnings to the exciting things ANINE BING has coming up…
Thank you for taking the time to speak to Coggles today! Can you take us back to where your career in fashion began?
Growing up in a big family being 1 of 5 siblings I often had to be creative with all the hand-me-downs from my brothers and sister. I loved creating my own pieces and cutting my brothers’ denim into something new.
I remember when flared denim was a big trend, but I couldn’t afford my own pair, so I had to get creative and combine two types of denim together. I always loved mixing menswear with more feminine pieces–something you will see a lot of in my collections today.
What inspired you to start the label Anine Bing?
I always dreamed of launching a modern-day luxury fashion house. I saw a gap in the market for timeless wardrobe pieces, so I decided to create my own line. It all started in my garage in Silver Lake in 2012, I designed a small collection with two pairs of denim, a leather jacket, boots and t-shirts.
I wanted to create a wardrobe for the modern woman that felt approachable, effortless and not overcomplicated. The multifaceted woman leads a very busy life––between work, family, and kids––so quality and craftsmanship are very important to me when it comes to designing pieces that are intended to last a long time.