Golden Goose Deluxe Brand | Why the Distressed Sneakers Are So Popular

The brainchild of designers Francesca Rinaldo and Alessandro Gallo, Golden Goose Deluxe Brand was born in the year 2000 and hasn’t looked back since. The brand has risen in popularity for their iconic distressed sneakers, but are they worth the investment? The answer is yes, the premium Italian label’s quality compositions and craftsmanship are second to none, and offer a diverse selection of men’s and women’s sneakers, accessories and fashion. For everything you need to know about Golden Goose sneakers, you’re in the right place.


Golden Goose Deluxe Brand

#1 Where are Golden Goose sneakers made?

Famed for quality craftsmanship and materials when it comes to production, Golden Goose is based in the footwear capital of the world, Italy. Sticking to the roots of their Venetian founders, the brand operates and produces their sneakers from the beautiful northern city of Venice.

#2 What are the sneakers made from?

Everything from the Golden Goose Superstar’s to the Hi-Top’s are handcrafted in Italy and made from premium smooth Italian leather for durability and comfort. Italian leather is held in the highest regard due to its quality composition adding to the product life cycle. Because it isn’t mass produced and takes much longer to make than in alternative countries it can come with a higher price tag.

#3 Are they true to size?

Yes, when choosing your pair of new trainers we would recommend going for your usual size. Because of the distressed design of the sneakers and smoothness of the leather, the wearing in is done for you with instant comfort being a big priority for the brand.

#4 Why do Golden Goose sneakers look dirty?

Since the birth of the brand, Golden Goose has successfully combined the relaxed vintage designs with Italian sartorial quality. So why does a handcrafted sneaker have scuffed marks fresh out of the box?  The signature pre-scuffed style features on the majority of Golden Goose trainers and has been done to demonstrate a nonchalant attitude rather than an unkempt aesthetic.

#5 How to clean Golden Goose Deluxe Brand sneakers

Like all other sneaker brands, to maintain the quality and ensure longevity keep them fresh by cleaning regularly. Even though the pre-scuff marks may make it slightly more tricky to determine what should be washing off, keep your sneakers box fresh by following these simple steps.

  • First things first, as much as you may be tempted to, don’t put them in the washing machine. This can damage your sneakers.
  • Always use a soft bristled brush or toothbrush to get rid of any dust or loose dirt first.
  • Mix a little soap with warm water to make a mild formula and grab a spare toothbrush to gently lift away more stubborn dirt.
  • Once de-laced pop the laces in your bowl of soap and water and scrub together to release dirt, then leave to air dry.
  • A trick to help the drying process after giving your sneakers a clean is to put crumpled up paper inside to soak up any moisture.
  • Wipe with a dry cloth and voila!

#6 Which Golden Goose Sneakers should I buy?

With a range of styles on offer, you’ll be forgiven for finding it tricky to decide which will look best on your feet. Here’s a quick and easy guide to Golden Goose Deluxe Brand sneaker styles.

  • Superstar

Shia LaBeauf wearing Superstars

Photo credit: Pinterest

The Superstar style is probably the brand’s most recognisable, with it’s colour pop star applique, printed branding on the heel and signature distressed detail. The unisex style is crafted from smooth leather and comes in a variety of colourways and prints, making it easy for you to find the perfect pair to match your style.

  • Hi Tops

Coming in a variety of unisex designs including the Francy and Slide, Golden Goose High Tops are the versatile sneaker you need. With pops of colour, staple star motif and iconic distressed design, these high tops are perfectly paired with denim and a T-shirt for your off duty look.

  • Purestar

Golden Goose Purestar


Unlike some of the other designs, the Purestar doesn’t feature the signature distressed detail but instead is a clean cut sleek version. Still crafted from smooth leather, the low top trainer features the Golden Goose star, round toe, foil embossed lettering and heel tab detail.

  • Mid Star

Golden Goose mid stars are the perfect combination of the labels High Top and Superstar designs.  Featuring signature star appliqué and distressed style team with your every day style for a touch of understated luxury.

  • Running Sole

Giving a nod to the chunky trainer trend, the Golden Goose Running Sole sneaker is inspired by vintage running style trainers. Handcrafted in Italy, the Golden Goose Running Sole features a thick sole, lace up fastening and bold designs.


Words by Emma Bowkett

Emma Bowkett

Emma Bowkett

Writer and expert