If there’s one colour that defines AW17, it’s red. It’s not just the burgundy or oxblood that has taken over the catwalks of Autumn/Winters past either (although there is a smattering of that) but every shade of the fiery colour, from tomato and cerise to wine and deep scarlet. It’s a colour that has shaken off its previous connotations that have perhaps caused the fashion industry to avoid it (uber-sexy à la Jessica Rabbit, or that Valentine’s day cliché) and in its place, are looks and pieces that are sophisticated, elegant, fashion-forward.

Helmut Lang AW17
Just look at Alexander McQueen AW17 and those punk-meets-Snow-White red dresses accessorised with studded boots and a large leather belt, Christopher Kane with his PVC fur-trimmed red coat, or Rodolfo Paglialunga’s collection for Jil Sander where oversized deep red tailoring made up the most stand-out looks. The key take away from the red trend this season, is to wear it head-to-toe – and these are the five brands that are doing it best.
Danish label Gestuz opts for a deep burgundy in its AW17 collection, giving it a contemporary twist with floral prints (see the ‘Sophi’ blazer) and rich wine shades (the ‘Saga’ blouse is an update on the ‘80s silk shirt and is the best one we’ve seen all season).