Celebrating the launch of menswear this season, we take a closer glimpse into one of our most sustainable brands Nanushka. Founded by Sandra Sandor over a decade ago, the Budapest-based brand is notorious for perfecting a minimal aesthetic with bohemian energy.
Read our full article looking at the latest collection, the story behind the brand and more.
Who is the designer of Nanushka?
Sandra Sandor is the founder of Nanushka. After studying in 2000 at the London College of Fashion, Sandor returned back to Budapest after her studies and set up Nanushka in 2006. Nanushka designs soft luxury pieces with a focus on Hungarian heritage and simple functional fashion with sustainability at the forefront of what they do.
Nanushka was Sandor’s childhood nickname. As a child, she struggled to pronounce Sandy and would instead say ‘Nany’ which her father then nicknamed her Nanushka. It’s also the Russian word grandmother which feels fitting for a designer so wise before her time.
Where is Nanushka based?
The brand has always been based in Budapest and in fact, all of its production is in Hungary. Hungary used to have a large textile industry. However, it collapsed in the 80s due to technical advancements. Sandor wanted to keep all of the production in Hungary, using skilled seamstresses and pattern makers to create her vision.
We believe that if a garment is designed to function well, it will, by definition, be beautiful.
The Nanushka collections are inspired by travel and people with a nomadic and free spirit. Where you can be open and receptive to adventure and new surroundings. When everything feels exciting and fresh. The collections are a mix of exotic places with cultural references from Western to Eastern influences.
The pieces you will find in the collection are simplistic and timeless and very much, bode to that forever wardrobe. With classic twist crepe tops and rushed leather handbags, these are simple statement pieces that you will be able to wear season after season.