Fashion Month is in full flow, and taking precedence on runways across the globe is the spotlight on sustainability. From Bethany Williams AW20 Menswear collection created with recycled and organic materials, to The Positive Fashion Exhibition at LFW. Here’s a run-down of some of the British designers prioritising sustainability in their collections.
What is the Positive Fashion Exhibition?
Changing perceptions of the fashion industry one step at a time, London Fashion Week AW20 will play host to the first of four Fashion Week’s embracing inclusivity via The Positive Fashion Exhibition. The Positive Fashion Exhibition is open to both trading partners as well as the public. An initiative from the British Fashion Council, it aims to champion the industry best practice’s in sustainability, equality, diversity, equality, craftsmanship and community – all pillars that the fashion industry has an influential voice in.
We’re particularly excited for the #FashionOurFuture exhibition, a movement created by Mother of Pearl founder Amy Powney, and Swap Shop owner Patrick McDowell with Global Fashion Exchange. The exhibition consists of an interactive photo booth dedicated to the social media movement to slow down fashions’ footprint. Guests are encouraged to bring a used item of clothing which they want to exchange.
Not only making waves when it comes to her contemporary designs, Hannah Weiland’s luxury fashion label Shrimps is among our favourite labels putting their focus on sustainability. Hannah translates her passion for a cruelty-free world into all of her designs with collections officially PETA- approved. The brand is also working towards 100% recyclable packaging and working with mills to develop sustainable fabrics and is a huge advocate for using faux fur in her outerwear and faux pearls in her iconic accessories. The brand is also putting their efforts into making a difference for climate change with their initiative Shrimps x One Tree Planted. The collaboration means that every time someone purchases an item from Shrimps they plant one tree, each quarter they choose a new location with the last four months of 2019 being the Amazon Rainforest.