Balmain is one of the longest reigning fashion atelier’s in the history of couture. Founded by Pierre Balmain, the luxury label has been adding to the fashion archives since 1945, revolutionising Paris couture alongside the likes of Christian Dior and Balenciaga. Feminine details, couture designs and bold fabrics all contribute to the brands signature style, capturing attention across the globe. At a time where utilitarian and regimented fashion was the norm, Pierre’s designs skyrocketed in popularity after glamorous Hollywood actresses such as Brigitte Bardot and Katharine Hepburn became transfixed with the brand in the 1950’s. Join us as we take you on a guided tour through the Balmain history.
Photo Credit : Balmain.com
Balmain has been lead by a plethora of talented creatives following the death of Pierre in 1982, notably with Oscar De La Renta during the 90’s and most recently Olivier Rousteing who has taken the reins as Creative Director. After joining in 2009 from fellow luxury designer Roberto Cavalli, Olivier has encapsulated the labels legacy to fit today’s world of contemporary fashion. Heavily influenced by the labels rich archives, Balmain designs embody classic Parisian style. When it comes to taking responsibility for a luxury fashion house with such heritage, it is important to evolve with the times in order to survive. Collaborating with brands such a Victoria Secret and H&M as well as maintaining a strong editorial and social presence, Olivier has made the brand accessible to all. Further to the brands focus on collaborations with other influential labels, Balmain also have a diffusion line of their own, called Pierre Balmain. The collection features both mens and womenswear targeted at a younger customer with everything from Balmain T-shirts and jeans to tailoring and formal wear on offer. Reflecting the reputation of the brand in the 50’s, modern day Balmain is a favourite among musicians, actors and models. With strong collections in both menswear and womenswear, it’s hard to escape the signature Balmain logo.
