Setting the midnight scene with a spooky aura, Stuart Vevers was at the creative helm of this deserted rural doomsday scene. The vast scrap metal sculpture set in the middle of the runway lay on a bed of sand that filled the room, displaying an abstract take on a decaying Americana. The eerie setting was only one of a few that hinted at a narrative; showcasing the construction of contemporary Americana through pieces of the past. Inspired by night out in Santa Fe, the post-apocalyptic prairie reflected the dustier garments displayed by the brand.
Rooted in everyday functionality, the collection took on a salvaged appeal originally inspired by the local kids of Santa Fe and their ability to put together looks that seemed reworked yet uniquely their own. The “scavenged” edge to Coach’s SS19 collection was demonstrated through use of sun bleached florals, faded leather and washed denim.
Dressed in New Romantic shirts, prairie skirts and ruffled dresses, the models wore a single line frame around the eye to add extra eerie effect; a sudden contrast with the conveyed innocence of prairie dressing. Similarly, a contrast of Disney animation and subverted detailing can also be found amongst the collection. T-shirts designed with upside down Aristocats as well as an abstract Bambi sprawled sweatshirt, the faded prints convey a matter of age and style to the new collection set to be a big street style hit come SS19.
Taking up the front row: Whoopi Goldberg, Selena Gomez, Sophia Sanchez de Betak and Lakeith Stanfield.