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Milan Fashion Week: MSGM AW18

On the final day of Milan Fashion Week, Massimo Giorgetti of MSGM drew inspiration from his home town of Milano and wrote a veritable ode to the city of his birth. MSGM Autumn/Winter 18 is a love letter to the city, featuring everything from famed names to iconic landmarks.

Using models street cast from around Milan and featuring Milanese novelist and poet Alessando Mazoni on the invitations, the show encapsulated all aspects of the city’s culture. Names of the Milan’s’s hotspots, Bar Basso, Jamaica, Pravda and Pasticceria Cucchi, were emblazoned across football-esque scarves and shiny black leather trousers and patent suits captured Anna Della Russo’s magnetic style. The Milanese skyline featured on a silky shirt and skirt combo whilst a bold ‘MILANO’ swirled across a design of the same style.

With an obviously 90s identity – it is of course, designer Massimo Giorgetti’s favourite era – PVC tracksuits and oversized denim could not be missed. Pink, red, and chocolate burgundy power suiting reimagined the wardrobe of the working woman, she’s bold, bright and a force to be reckoned with.

The collection could be seen as a tale of two halves. The first sleeker, with sophisticated silhouettes and a tailored aesthetic. The second, more fun, playful – almost insouciant. Both halves complete the MSGM woman, she who is loud, proud, bold and unmissable, she who takes note from the world around her and lives her life without regret.

‘Non sempre ciò che viene dopo è progresso’, not everything that comes next is progress. No. To look back is to look forward.


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Sarah Atkinson
Sarah Atkinson Writer and expert

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