An Interview with Chad DiNenna of Nixon

In 1997 Chad DiNenna and Andy Laats founded a company with the aim to create watches that could be worn everywhere from the surfboard and the skate park, to the ski slope and then straight to the restaurant. They needed to be high-spec, useful, stylish - and without an extortionate price tag. That company was Nixon, now a world-recognised brand creating timepieces for every eventuality that never compromise on style. We sat down with Chad DiNenna to find out more about the brand.