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Get To Know Rhude Clothing | How Rhuigi Villaseñor reimagined LA Style

Get to know Rhude, the latest brand to join the Coggles family. Showcased as ready-to-wear collections, Rhude clothing combines American iconography with nostalgic references throughout.

Popular amongst the likes of ASAP Rocky, The Carters, The Weeknd and Daniel Kaluuya - to name a few - Rhude is, for sure, a brand to add to your radar this season.

rhude clothing

#1 What is Rhude Clothing?

Rhude clothing is an LA-based brand that has been on a white-hot rise since its beginnings. Known for luxurious loungewear, Rhude captures the 'New American Luxury' with its perfectly crafted balance of luxe techniques and streetwear influences.

#2 Who created Rhude?

Rhude was founded by Rhuigi Villaseñor. Villaseñor founded Rhude as a visual commentary on Los Angeles style and culture after moving to the states from the Philippines at 11 years old.

Crediting his understanding of design and construction to his tailor mother, Villaseñor skyrocketed into the mainstream after he found his niche - originally dropping brandless streetwear capsules to a carefully crafted online community.

Rhuigi Villaseñor

#3 When was Rhude founded?

Villaseñor launched Rhude in 2015, after some persuasion from an already-established fanbase. His designs had already been spotted on the likes of Kendrick Lamar, who wore his iconic bandana shirt at the 2012 BET Music Awards.

A perfect nod to West Coast culture, the black and white paisley bandana shirt was the very first thing Villaseñor created for Rhude. Followed by a string of sought-after collections, Rhude has managed to maintain its naturally understated niche ever since.

rhude clothing

#4 How does Rhude clothing fit?

Rhude clothing fits true to size, so take your normal size. Rhude’s collections are treated to give them a vintage appearance, their latest collection hones in on retro silhouettes and bold graphics and naturally has an oversized feel.

#5 Where to buy Rhude


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Ciara Martin
Ciara Martin Writer and expert

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