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Golden Goose Deluxe Brand | Why the distressed sneakers are so popular

The brainchild of designers Francesca Rinaldo and Alessandro Gallo, Golden Goose was born in the year 2000 and hasn't looked back since. The brand has risen in popularity for its iconic distressed sneakers, but are they worth the investment?

The answer is yes, the premium Italian label's quality compositions and craftsmanship are second to none, and offer a diverse selection of men's and women's sneakers, accessories and fashion. For everything you need to know about Golden Goose sneakers, you're in the right place.

Golden Goose

#1 Where are Golden Goose sneakers made?

Famed for quality craftsmanship and materials when it comes to production, Golden Gooseis based in the footwear capital of the world, Italy. Sticking to the roots of their Venetian founders, the brand operates and produces their sneakers in the beautiful northern city of Venice.

Golden goose

#2 What are the sneakers made from?

Everything from the Golden Goose Superstar's to the Hi-Top's are handcrafted in Italy and made from premium smooth Italian leather for durability and comfort. Italian leather is held in the highest regard due to its quality composition adding to the product life cycle. Because they aren't mass produced, it takes much longer to make than in alternative countries it can come with a higher price tag.

#3 Are they true to size?

Yes, when choosing your pair of new trainers we would recommend going for your usual size. Because of the distressed design of the sneakers and smooth leather, they are easy to wear providing you with comfort. This in fact a big priority for the brand.

#4 Why do Golden Goose sneakers look dirty?

Since the birth of the brand, Golden Goose has successfully combined the relaxed vintage designs with Italian sartorial quality. So why does a handcrafted sneaker have scuffed marks fresh out of the box?  The signature pre-scuffed style features on the majority of Golden Goose trainers and has been done to demonstrate a nonchalant attitude rather than an unkempt aesthetic.

Golden Goose

#5 How to clean Golden Goose Deluxe Brand sneakers

Like all other sneaker brands, to maintain the quality and ensure longevity keep them fresh by cleaning them regularly. Even though the pre-scuff marks may make it slightly more tricky to determine what should be washed off, keep your sneakers box fresh by following these simple steps.

  1. First things first, as much as you may be tempted to, don't put them in the washing machine. This can damage your sneakers.
  2. Always use a soft bristled brush or toothbrush to get rid of any dust or loose dirt first.
  3. Mix a little soap with warm water to make a mild formula and grab a spare toothbrush to gently lift away more stubborn dirt.
  4. Once de-laced pop the laces in your bowl of soap and water and scrub together to release dirt, then leave to air dry.
  5. A trick to help the drying process after giving your sneakers a clean is to put crumpled up paper inside to soak up any moisture.
  6. Wipe with a dry cloth and voila!

#6 Which Golden Goose Sneakers should I buy?

With a range of styles on offer, you'll be forgiven for finding it tricky to decide which will look best on your feet. Here's a quick and easy guide to Golden Goose Deluxe Brand sneaker styles.

  • Superstar

The Superstar style is probably the brand's most recognisable, with it's colour pop star applique, printed branding on the heel and signature distressed detail. The unisex style is crafted from smooth leather and comes in a variety of colourways and prints, making it easy for you to find the perfect pair to match your style.

  • Hi Tops

Coming in a variety of unisex designs including the Francy and Slide, Golden Goose High Tops are the versatile sneaker you need. With pops of colour, staple star motif and iconic distressed design, these high tops are perfectly paired with denim and a T-shirt for your off duty look.

  • Ball Star

Giving a nod to 80s culture and American basketball, the Golden Goose Ball Star sneaker fuses modern styling with a vintage aesthetic. Handcrafted in Italy, they are crafted from distressed calf leather and finished with the signature star appliqué to the outside foot with the slogan 'sneakers' split across both heel panels.

#7 How to style Golden Goose trainers

**1. Casual styling with denim:

Golden Goose trainers effortlessly elevate a casual look. Pair them with your favourite pair of well-fitted jeans, a white tee, and a tailored blazer. The contrast between the distressed sneakers and structured outerwear creates an intriguing blend of a casual but sophisticated outfit. Great for weekend and workwear.

**2. Athleisure days:

Blend comfort and style by combining your Golden Goose trainers with athleisure pieces. Opt for a pair of sleek joggers, a graphic sweatshirt, and a statement crossbody bag. Finish the look with oversized sunglasses for a sporty aesthetic. The best thing about pairing your Golden Goose trainers with an athleisure outfit is that it elevates it to a new, level maintaining your style status even on your most dressed-down days.

Golden Goose

**3. Feminine edge:

Contrast the ruggedness of the trainers with a feminine silhouette. A flowy midi dress or a skirt with a tucked-in blouse can create a well-styled look. This gives off a really effortless outfit for many occasions. Add delicate accessories to balance out your outfit.

**4. Monochrome:

For a clean and minimalist approach, go for an all-black or all-white outfit. Pair your Golden Goose trainers with similarly toned pants and a coordinating top. This creates a sleek, modern look that allows the sneakers to stand out. This is also a really easy outfit for all year round.

Golden Goose

**5. Layered textures:

Mix different textures to add depth and interest to your outfit. Combine the trainers with a leather jacket, a chunky knit sweater, and distressed denim. This combination not only looks stylish but also provides an intriguing tactile experience.

**6. Colour coordination:

Take advantage of the diverse colour options Golden Goose offers. Match the sneakers with a single colour in your outfit, creating a cohesive and put-together look. This could be as subtle as coordinating with a small detail on your clothing or as bold as a statement piece.

#8 Golden Goose Kids

Golden Goose Kids
Golden Goose Kids Collection:

**1. Styles: Golden Goose kids' collection typically includes a range of sneakers, much like their adult line. These sneakers often feature similar design elements, such as distressed finishes, unique colour combinations, and a blend of casual and high-fashion aesthetics

**2. Apparel and Accessories: In addition to sneakers, Golden Goose may also offer other items like clothing and accessories for children. These items often reflect the brand's signature style, incorporating elements like distressed finishes or unconventional design details.

**3. Design Aesthetics: Golden Goose is known for its emphasis on casual, effortlessly cool style. This often includes distressed and worn-in looks, unique colour palettes, and a blend of sporty and high-fashion elements.


They might be small in size but they are big on style status. The Golden Goose kids collection includes adorable lace-up and velcro styles from infants up to toddlers, and then kids. (UK Infant 0 - UK Kids 13)

Sizing may vary depending on the specific style or model of the shoe. To ensure a proper fit, it's recommended to look at the Golden Goose size chart available.

Here are some general tips for finding the right size:

**1. Measure Your Child's Feet: Measure the length of your child's foot in centimetres or inches. This can be done using a foot measuring tool or ruler.

**2. Consult the Size Chart: Use the Golden Goose size charts on our category pages, look for the size chart specific to kids' shoes. Match your child's foot measurement to the corresponding size on the chart.

**3. Consider Room for Growth: It's a good idea to leave a little room for growth, especially for younger children. A thumb's width of extra space at the toe is a common guideline.

**4. Check for Width: Some kids may have wider or narrower feet. Be sure to consider width in addition to length when selecting a size.

Remember, accurate sizing is crucial for comfort and proper foot development, especially for growing children. Crafted from soft leather, they are a super comfortable option for children. Finished with a non-slip sole to help them when walking. Golden Goose sneakers fit true to size but you may need to opt for the bigger size, as the brand only sells sneakers in full sizes.

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Holly Thompson
Holly Thompson Writer and expert

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