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Everything You Need to Know About REPRESENT

Infusing luxury streetwear into your wardrobe rotation, introducing REPRESENT - the cult menswear brand for all things expert craftsmanship and constant progression in their designs.

Allowing you to invest in your staple silhouettes, the brand offers luxe t-shirts, hoodies, shorts and jackets to elevate your everyday attire from their iconic lines such as Owners' Club and Thoroughbred. Here’s everything you need to know about the brand and how it's revolutionised streetwear in the luxury industry.


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#1 Who owns REPRESENT?

The luxury streetwear brand that was founded in 2011 by brothers George and Michael Heaton. The brand is owned and operated by the Heaton brothers.

George Heaton#2 Who wears REPRESENT?

Their clothing is worn by a wide range of celebrities, influencers, and fashion-conscious consumers. Some notable people who have been seen wearing the brand include Kanye West, Kylie Jenner, Justin Bieber, Gigi Hadid, and Kendall Jenner.

#3 Where is REPRESENT clothing made?

The brand's clothing is designed in the UK, but the actual manufacturing takes place in various locations around the world, including China, Turkey, and Portugal. The brand aims to work with ethical and sustainable production facilities.

REPRESENT Unisex#4 Is REPRESENT clothing unisex?

While the brand does offer some unisex styles, the brand primarily caters to men throughout their collections.

#5 How does REPRESENT clothing fit?

The clothing is known for its slim, tailored fit. The brand's pieces are designed to have a modern, streamlined silhouette. Many customers report that the clothing runs slightly small, so it's recommended to size up, especially for a more relaxed fit.

REPRESENT Trainers#6 Why is REPRESENT so popular?

The brand has gained popularity for several reasons:

  • Trendy, streetwear-inspired designs that appeal to a young, fashion-forward demographic
  • Collaborations with high-profile celebrities and influencers
  • Perceived exclusivity and "hype" around the brand
  • Quality materials and construction
  • Effective marketing and social media presence
#7 Is REPRESENT a Manchester brand?

Yes, it's a Manchester-based brand. The Heaton brothers, who founded the company, are from Manchester and the brand's headquarters and design studio are located in the city.


How to Style New Season REPRESENT

Introducing the British brand that has refined luxury streetwear, we join menswear trader, Joe for his standouts from the new collection.


Hannah Needham
Hannah Needham Writer and expert

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