Swimwear label Hunza G has not only become a favourite amongst celebrities and a social media sensation, but it has also maintained its essential status for over 6 summers. Worn by the likes of fashion stylists Marianne Smyth and with a recent collection in collaboration with Rosie Huntington-Whitley, we take a look at why Hunza G is so popular and why you should invest in their swimwear.
The small label Hunza was originally popular through the 80s, founded by Peter Meadows it iconically featured in the film Pretty Women. They were the brand behind the famous blue and white cutout dress worn by Julia Roberts. But, 37 years later, designer Georgiana Huddart had an idea to use the fabric to create a swimwear collection.
The mother-of-one discovered Hunza’s original stretch fabric when she was 18, studying Art History at the University of Leeds. Her fixation with this fabric continued as she began her fashion career, hunting down Hunza’s signature fabric to make into new styles. From dresses to low-rise swimsuits before she started creating samples herself.
A chance encounter with a friend of Peter Meadows at a party led to a meeting with the Hunza founder. The label hadn’t designed swimwear in 23 years, but after meeting for a coffee with a bag of samples, Hunza G was born.