In the beginning, the pair created a 100% silk ‘Virtues of Rosemary collection’. Worn by everyone from bloggers to red-carpet goers, the collection soon sold out and the iconic ‘Camellia’ dress tasted its first shot of fame. Since that first collection, the brand has only continued to grow with a bohemian aesthetic that transcends the fashion cycle. Teaching us that dressing up isn’t just for night-time and bringing back that ‘part dress’ feel for the everyday, Rixo is a brand to add to your radar.
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Danse Lente or ‘Slow Dance’ is the British Label creating the anti-It-bag. Something of a chameleon brand, Danse Lente does not and is not dictated by trends, instead the effortlessly elegant styles take their place and emphasise any look. With an architectural influence, bags are structured with gravity defying shapes, interlocking handles and a graceful ease.
Pushing back against the pressure of mass production and the desire for new deliveries at an even faster clip, the brand boasts a sustainable supply chain filled with skilled craftsmen, tanners and metalsmiths. Very much an urban brand, born and working out of London, founder and designer Youngwon Kim delves into the cultural richness of the capital for her inspiration.
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Known for bringing Bohemian to the people, cult brand Isabel Marant does Spring/Summer like no other. Championing a laid-back Parisian aesthetic with romantically nuanced tendencies, the designers offers clothes that she herself would wear. Marant tries all her collection before it leaves her studio, ensuring that each piece is ready to be ‘lived in’.
With clean lines of thick linen, chambray shirts and organic cotton miniskirts, Marant cited just two references for the collection: British lace and sportswear. Ready to be worn everywhere from the disco to the beach, each item was ready to be re-interpreted to suit its wearer’s needs.
A distinctly design-heavy collection defined by deep cuts, accordion pleats and graphic structures, Solace London lets the silhouette speak for itself. An aesthetic that communicates class, minimalism and colour blocking, the brand’s laid back aesthetic is that of uncomplicated femininity.
Using lightweight textured woven crepe and knitted cloth, the designs are laser cut to create that futuristic finish the brand is known for. Fun, uncomplicated yet ultimately dynamic, Solace doesn’t do decoration for the sake of it. Garments are simple, without embellishments or ornaments, just good quality, luxurious dresses and separates.
Craftsmanship and a signature look of sophistication is at the heart of every design, meaning that with Solace London, you gain evergreen silhouettes, in wearable colours, and modern fittings from every style.
One glance is all that you need to recognise Zimmermann. The brand started life on the street markets of Paddington, Australia. It was there that designer Nicky saw how real women responded to her styles and refined her aesthetic. With a two-page editorial in Vogue, orders from all over Australia began flooding in and marketing-savvy sister Simone joined the force.
With a distinctly bohemian edge, it’s clear to see that Zimmermann’s designs favour a warmer clime and for SS18 the brand went back to its roots with a very ‘personal’ collection. Revisiting Australia’s Gold Coast, Nicky wanted to capture the beauty and romanticism of Australia’s Glitter Strip. Looking back through her parents’ honeymoon photos as well as beachside snaps taken in the 60s and 70s, the inspiration was clear: flower-power chicks and bohemian surfer babes.
As ever with Zimmermann, prints were galore, this time with an edgier vibe. Florals, mismatched, paired with lace and wrapped off the shoulder and around the body in a scarf-like manner. Crisp white linen took the form of mini dresses, spaghetti strap midis and structured shirts and crocheted dresses felt fresh and well-balanced within the collection.
Words by Georgia Leitch / Images Courtesy of Brands