SS18 Beauty Trend Report

With non-stop product launches, new styles and emerging brands, it can be hard to keep track of the beauty trends surfacing for the Spring/Summer 2018 season. 2017 saw the rise of the no-makeup makeup trend – and the fall of the contour – as well as the emergence of countless anti-pollution stances, probiotic products and science first beauty brands.

Coggles brings you the guide to the SS18 beauty trends that are here to stay.

An Ethereal Glow

That healthy glow that we are all so desperate to naturally achieve is now even easier to attain with the help of the numerous sheet mask and serums that have taken the market by storm. A face shaped sheet is soaked with a concentrated serum aiming to target your skin concerns – signs of aging, enlarged pores, dry skin – and is placed over the face. The sheet prevents the evaporation of the many beneficial ingredients thus aiding the treatment to penetrate deeper into the skin.

Whilst enhancing your skin with that natural glow is unparalleled, this season that ‘healthy glow’ was taken to the extreme at London Fashion Week with the use of iridescent highlights. Applied copiously to the high points of the face, the shimmering glow gives an ethereal, otherworldly shine. You heard it here first, matte skin is out for SS18.


The reappearance of glossy lids on the catwalk paired again with lip gloss and that oh-so-covetable highlight is sure to make SS18 the brightest beauty season yet.

Think Pink

Millennial pink has by far been the colour of the season for a good 18 months now, yet somehow, we can’t seem to tire of it. This season, we’re finding new and exciting ways to incorporate pink into our lives, be it through the addition of baby pink home accessories or statement talking pieces in our clothes.

For Spring/Summer 18, pink has slowly risen to our eyelids; both boldly and with more subtle accents. At Valentino, a statement fuchsia tone overtook the lids and made its way out to the corner of the and up to the brow bone. At Badgley Mischka a softer, rosier hue melted onto the eye and was paired with a statement red lip to give that open-eyed, just woke up look.

Think Pink

As we bid farewell to contour, we say hello to the year of the blush. Use two shades to define and accentuate cheekbones and pair with a cherry pop lip.

Barely There

As ever, this season skin is in. No make-up make-up dominated the New York collections once more with bare skin, flushed cheeks and minimal mascara letting the clothes do the talking. Yet again, that barely there look relies so heavily on that perfect base; skin first, make-up second. At Versace, that natural look took on a new dimension with Naomi Campbell, Claudia Schiffer, Cindy Crawford, Carla Bruni and Helena Christensen all sporting an effortless supermodel glow, at Issey Miyake, models wore a purple tinted primer to give that baby-faced shine.

Barely there

A Tropical Haze

Whilst pink is a key trend for SS18 beauty, colour was generally used sparingly throughout the collections with accents put on deep, glowing tans, faux freckles and bright eyes. Terracotta shades add depth and a soft wash or pop of orange on the eye brings warmth and brightness.

Complementing those deep earthy tones, the peachy hues are perfect for setting off a glowing tan. Models at Jasper Conran were given fake freckles and orange tones across the eyes whilst Daks also used soft orangey-browns with a slight shimmer. Preen meanwhile, built up the drama with darker burnt-orange hues.

Tropical Haze


If natural beauty is at the forefront of most trends this season, when things do go wild, they do so in style. Get graphic this summer with bold, abstract cat eyes, stamps of primary colours and mermaid-esque shimmers.


At Tom Ford, the rounded cat eye was the talk of the town; a bold, eighties take on a classic. Meanwhile, embellishments on both the eyes and lips proved to be an instant hit and bright, primary shades on the eyes at Chanel set off the brand’s signature, bold red lip.


Words by Georgia Leitch

Sarah Atkinson

Sarah Atkinson

Writer and expert