In 1983, Italian designer Franco Moschino broke the fashion mould when he launched his eponymous line, Moschino. He became famous for his innovative and eclectic designs that often poked fun at high fashion and established fashion houses, having fun and experimenting with fashion like no one really before him. In 1994, Franco Moschino passed away, with his former assistant Rossella Jardini taking over as creative director.
Moschino as a brand seemed to drop, though, not really moving on from its 1980s heyday and re-establishing itself for a new generation. That was, until, 2013 when American designer Jeremy Scott became the brand’s creative director. Having established himself as someone who created eccentric collections both in his own line and in collaboration with Adidas, Scott had built up a cult following among celebrities and fashion fans alike, renowned for beating to his own drum and not following pre-conceived ideas of style and trends.