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6 fashion resolutions we’re making as we head into the new year

It's that time of year again when we set our New Years' resolutions, and we're not talking about cutting down on chocolate or giving up your favourite tipple, we're talking about fashion resolutions. The fashion industry has come a long way in the past decade, with many of our favourite brands shifting to sustainable fabric choices with ethical processes at their core.

As we look at our own wardrobe, we asked ourselves what can we be doing, from supporting local brands to making more considered purchases, here are the fashionresolutions we'll be making this year.

#1 Buy less, buy better

We’re putting a focus on buying less but buying better this year, with more considered collections and some designers totally scrapping seasonal styles altogether. We’re big fans of investing in quality pieces that will last a lifetime. Especially when you are shopping for your wardrobe staples, find timeless jeans, coats and knitwear that you will be able to dig out for years to come.

The impact of reducing consumerism and production has a positive effect on the planet but we need to continue to strive to do more. Buyer less but better will mean less water wasted, fabric ending up in landfills and all in all helping the environment.
fashion resolutions

#2 Education

Number two in our New Year's fashion resolutions is to educate ourselves more about the brands we’re buying and their ethical initiatives and fabrications. With Scandi brands such as Stand Studio and Skall Studio at the forefront of reducing, reusing, and repairing learn about their processes and become part of the movement. 

#3 Rental

Often when you have a special occasion coming up, you want to buy something new. You can now rent some of our most loved occasionwear and party dresses from De La Vali, Self-Portrait and more now on HURR.

This is a great way to avoid having pieces in your wardrobe you never wear or buying something you will only wear once.

fashion resolutions

#4 Sustainability

Whether it’s adding recycled fabrics into the mix, planting trees or natural ingredients, the fashion world is finally waking up to the fact that sustainability is the only future. As Copenhagen Fashion Week set up its Sustainability Advisory Board setting sustainable requirements for every brand, the rest of the industry is following in tow. With Lyst seeing a 37% increase in searches for sustainability-related fashion keywords, designers such as GANNI and Baum Und Pfardgarten are putting their efforts into upping their sustainability practices. 

#5 Shop Local

As we all try to support homegrown brands and designers, discover the new British brands that are soaring in popularity at the moment. With a whole host of progressive labels flying the flag for sustainability and equality, you certainly won’t struggle. From Barbour who keep their production in their South Shields factory to Shrimps who handmake all their faux pearl handbags. 

fashion resolutions

#6 Refil & Replenish

Many home brands such as Aesop, Laboratory Perfumes and Urban Apothecary place sustainable materials and ethical responsibility at their core. Aesop has a replenishment option for the majority of their 500mL hand and body care cleansing products, featuring a screw-cap in place of a pump resulting in a 12-gram reduction in plastic. The Laboratory Perfumes collection of candles is made from cycled packaging and natural ingredients and you can repurpose the glass laboratory jar around your home.


Emma Bowkett
Emma Bowkett Writer and expert

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