The New Year and New Years resolutions go hand in hand, and we’re not talking about cutting down on crisps or giving up your favourite tipple, we’re talking fashion resolutions. The fashion industry has come a long way in the past decade, making a difference to the planet as well as society. From supporting local brands to making more considered purchases here are the fashion resolutions we’ll be making this year.
#1 Buy less, buy better
We’re putting a focus on buying less but buying better this year, and a lot of designers are backing the new way of shopping. With more considered collections and some designers totally scrapping seasonal styles altogether. We’re big fans of investing our money into better quality pieces which will last a lifetime. The impact of reducing consumerism and production has a positive effect on the planet with less water wasted, fabric ending up in landfills and all in all helping the environment.
Number two in our New Years fashion resolutions is to educate ourselves more about the brands we’re buying. Do you have questions about why you’re paying more for sustainable fabrics or brands whose production is in the UK? Do some research to really appreciate the efforts that the brand is implementing to help the environment. The Black Lives Matter movement was a pivotal part of 2020, and encouraged the likes of Aurora James and others to launch the 15 Percent Pledge, asking retailers to dedicate 15% of their shelf space to black owned brands. Learn more about the incredible talents of black owned brands like Bianca Saunders, Martine Rose and Wales Bonner to name a few who showcase their designs at London Fashion Week.