Buyer's Guide

Parisian Lifestyle Lessons with Maison Kitsuné

Parisien label Maison Kitsuné is built on the foundations of contemporary lifeOffering their consumers more than just tangible items but the lifestyle to match. Curated almost two decades ago by Gildas Loaëc and Masaya Kuroki, the label lives by the Art of Living (Art de Vivre) mantra. Fusing together fashion, music and culture into their aesthetic the three pillars of Maison Kitsuné include a clothing line, music label and café. So, for all the Parisien inspiration you need Maison Kitsuné ticks all the boxes.

Model wearing Maison Kitsune polo


#1 What does Maison Kitsuné mean? 

Combining the French for house and Japanese for fox, Maison Kitsuné directly translates into House Fox. The brand’s signature logo is a focal element of both menswear, womenswear and accessories collections and is inspired by the ever-changing faces of the street fox. Mirroring the urban myth that the fox is able to adapt its appearance, the fox represents the many parts of the brand as well as the regularly updated face of the logo. The original red, blue and white fox remains the core and most recognisable logo.

#2 Where is Maison Kitsuné from? 

Born and bred in Paris, France, Maison Kitsuné embodies all that is Parisian. Over the decades the brand has showcased its hybrid aesthetic of Paris meets Tokyo, with designs demonstrating the best of both influences. As the brand has grown so have its boutiques with now 16 stores operating across the world from Tokyo and Pairs to New York and Hong Kong. Founded by Paris-based ex Daft Punk manager Gildas Loaëc and architect Masaya Kuroki, the Kitsuné founders have utilised their creative expertise when crafting what the label is today.

maison kitsune


#3 Where is Maison Kitsuné made? 

Maison Kitsune clothing is produced in Portugal by a selection of small factories which specialise in artisanal techniques to ensure everything from Maison Kitsuné sweatshirts to T-shirts are made to last.

#4 Kitsuné Musique

Often complementing one another, music and fashion have long gone hand in hand. The brands legacy started with record label Kitsuné Musique in 2002 and it wasn’t until 2005 that the fashion element of the brand was introduced. The record label side of the business is managed mainly by Loaec and has had a successful 18 years with the likes of Bloc Party, Two Door Cinema Club, Mark Ronson and La Roux on their roster of artists. Since its inception the label’s philosophy has been to celebrate up and coming artists which has ultimately helped them to curate an incredibly diverse sound. Adding another element to the label, Kitsuné launched their ongoing playlist New, Hot & Fresh in 2015. Kitsuné Musique, celebrates exciting emerging musical talent and a selection of other art forms further demonstrating the brands love of music and design.

Kitsune Musique


#5 Maison Kitsuné Clothing

Combining both Parisian laid-back cool with Japanese minimalism, Maison Kitsuné’s designs are inspired by the brands heritage. The brand offers both timeless additions to your wardrobe as well as contemporary trend led designs with impeccable detail and quality finishes. Alongside mainline collections of sweatshirts and logo T-shirts, Maison Kitsune is well known for their collaborations. Pairing with both avant-garde and prestigious labels, the label has worked with brands including ADER error, Oliver Peoples and Reebok Classics.

Over the past 18 years the brand has continued to flourish not only adding more arms to the business in the form of Cafe Kitsuné but expanding the brand across the globe. You can now visit 16 dedicated boutiques and shop at more than 400 online outlets including Coggles.

Maison Kitsune


#6 How does Maison Kitsuné Fit?

If you’re wondering about sizing, here are all the measurements you need.



Tops XS S M L XL
Chest 78-82 82-86 86-90 90-94 94-98
Waist 62-66 66-70 70-74 74-78 78-82
Hips 86-90 90-94 94-98 98-102 102-106
Pants XS S M L XL
Waist 62-66 66-70 70-74 74-78 78-82
Hips 86-90 90-94 94-98 98-102 102-106
Thigh 50-52 52-54 54-55.5 56-57.5 58-60



Tops XS S M L XL
Chest 86-90 90-94 94-98 98-102 106-110
Waist 76-80 80-84 84-88 88-92 96-100
Hips 86-90 90-94 94-98 98-102 106-110
Pants XXS XS S M L
Waist 72-76 76-80 80-84 84-88 88-92
Hips 86-90 90-94 94-98 98-102 102-106
Thigh 45-51 51.5-53 53.5-55 55.5-57 57.5-59
maison kitsune cafe



#7 Café Kitsuné

Enjoying a premium cup of coffee avec mon ami is one of the many joys of Parisian life, and Cafe Kitsuné delivers with artisanal blends as well as a fusion of French-Japanese cuisine. Designed to pay tribute to the pleasure of eating and drinking in iconic locations, Cafe Kitsuné not only delivers on the menu but also on the interior design. Designed by architect and co-founder Masaya Kuroki, Kitsuné Cafe’s across the world are enticing customers in with their twist on traditional Japanese interior design. Think lots of greenery, potted plants, bamboo and glass.


Words by Emma Bowkett

Emma Bowkett

Emma Bowkett

Writer and expert