Buyer's Guide

Our Guide to KENZO | The Collection, Brand & Size Guide

With Nigo now Creative Director at Kenzo, the brand has understandably gained an influx of attention. The star-studded front row at his first AW22 show went viral and the poppy logo is starting to fill our feeds, will it follow in the same footsteps as the iconic Kenzo tiger face? 

As the new season lands at Coggles, we wanted to provide a buyer’s guide to cover the inspirations behind the collection, the brand and the sizing so you can invest in the perfect piece for you. 


The Brand 

Founded in 1970 by Japanese designer Kenzo Takada, KENZO fuses positive energy with the contagious freedom of its founder. For half a century the Parisian brand has boldly proclaimed polychrome, daring and borderless fashion that celebrates nature and cultural diversity. 

First opening his boutique in Galerie Vivienne in Paris, the house continues to cultivate and reinterpret codes that make it unique with dynamic modernity. Mixing print with refined colours and creativity, it’s brought forth a wave of optimism and impertinence. In September 2021, Kenzo embarked on an exciting new chapter and named Nigo to take the house in a new creative direction.

The AW22 Collection 

The latest collection was a tribute to the founder of the house Kenzo Takada, embracing multiplicity, freedom and now more than ever values a desire shared by all of humanity. He was a forerunner in so many ways; openness to others; eclectic influences; the symbiosis between the beautiful, the sustainable and the functional. 

This season’s mix of colours and materials is deliberately bold, with a gentle audacity that harmonizes novelty and continuity. In a world conditioned by monochrome and monotone, KENZO is not afraid to stand out. In addition to prints, colours have been synonymous with the label. Expect pastel, pop, bright or muted, for a radiant cameo of blues, greens, terracotta, greys and more. The other key value of KENZO is simplicity, which always goes hand in hand with practicality. 

Feeling good in the way you move is our mantra. 

Kenzo Styling Notes

  • Kenzo’s fit is generally true to size
  • EU measurements are used for shoes, please see the sizing chart to help you convert; if in doubt go up a size
  • Some Kenzo pieces are meant to be oversized, so bear this in mind 

Size Guide’s

Womenswear Size Chart 

XS 36 6 40 4
S 38 8 42 6
M 40 10 44 8
L 42 12 46 10
XL 44 14 48 12

Women’s Footwear 

35 2.5 34 4
36 3.5 35 5
37 4 36 5.5
38 5 37 6.5
39 6 38 7.5
40 6.5 39 8
41 7.5 40 9

Menswear Size Chart 

XS 26 44
S 38 46
M 40 48
L 42 50
XL 43 52
XXL 44 54

Menswear Footwear 

39 5.5 38 6
40 6.5 39 7
41 7.5 40 8
42 8 41 8.5
43 9 42 9.5
44 9.5 43 10
45 10.5 44 11


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2022-03-18 11:30:46By Holly Thompson

Written by Holly Thompson


Holly Thompson

Holly Thompson

Writer and expert