We may still be in the middle of summer (kind of) but it’s never too early to start building up your Autumn/Winter foundation wardrobe – and arguably your outerwear is the foundation on which it’s built. Thanks to the past few seasons’ obsession with sportswear, it’s the puffer jacket in its many styles, colours and guises that is the cover-up of the moment. One such brand is Herno, aka the first word in luxury Italian outerwear.
@herno
HERNO History
Founded in 1948 in the Lake Maggiore town of Lesa, Giuseppe Marenzi and his wife Alessandra Diana started the brand as an answer to the demand for raincoats in the area. Herno soon expanded its offering of outerwear, creating a demand for coats around the world, renowned as they were for their quality and classic yet fashion-forward Italian design.
Herno is still family-owned, run by Claudio Marenzi who has taken the brand to new heights. Decades of research and innovation have led Herno to become one of the best outerwear brands in the world, constantly introducing more high-performance and technical textiles into each of its garments and collections, with its quilted down-filled coats now iconic.
So, what can one expect from an Herno coat? Classic, streamlined styles filled with fine down sourced from Siberia and Lomellina, detachable hoods and trims and attention to detail and design that the Italians do best.
