New Designer Brands to Know

Whether you’re loyal to a handful of designer brands or dip your toe in designer every now and then, there’s a wealth of newness out there that you might not be aware of. With new talent emerging on the fashion scene every year, brands are bringing us new and exciting trends, technology and sustainability measures. Sometimes it can be hard to keep up, but that’s where we come in, take a look through our selection of new designer brands to know.

#1 Faithfull The Brand

Faithfull the brand

If you’re a fan of the feminine vintage shapes and prints of RIXO then Faithfull The Brand will definitely be up your street. Inspired by the vintage markets of the world, Faithful The Brand designs are influenced by the rare prints and fabrics found while travelling. Based in Bali, the brand has a strong ethical message and has done since it’s creation. Produced by a family run factory since the beginning, the factory has grown simultaneously with the orders, in turn helping to support the local economy.

Founders Sarah-Jane Abrahams and Helle Them-Enger created the brand in 2012 with the mission to design timeless dresses that were made sustainably at an affordable cost. Faithfull The Brand collections boast versatility through their shapes and prints. Pack them for your holiday, wear to work or even on a date. It’s fun feminine aesthetic has attracted some of the most well-known names in fashion. The #faithfullgirls include Emili Sindlev, Monikh Dale, Lucy Williams and the Halpin sisters, all who regularly feature in their campaigns.

#2 Frescobol Carioca


Injecting a slice of South America into your holiday style, Frescobol Carioca offers fun colourful prints in resortwear straight from Brazil’s capital, Rio de Janerio. Taking inspiration from the country’s colourful and playful identity, designs replicate everything from the mosaics lining the streets, to the country’s artistic heritage. Named after the beach game Frescobol, the brand started life simply producing bats, after founders and friends Harry and Max gained attention playing the game on the beaches of Brazil. After the popularity of the bats grew, the brand expanded and started producing men’s resortwear. Frescobol is another brand taking sustainability seriously, with a specific in-house team dedicated to developing and researching products and processes that are more environmentally conscious and sustainable. From offsetting carbon emissions to handcrafting bats with off-cuts from the Brazilian furniture industry, the brand prides themselves on maintaining sustainability as one of their main pillars.

#3 Arizona Love

The ugly sandal trend has had a makeover. A lot less ugly but still as chunky and ‘tourist sandal’ like, Arizona Love are the new designer sandals on our wish list. With the likes of Teva, Birkenstock and Dr Marten’s still very much in the limelight, Arizona Love offers a slightly more feminine and quirky edge to your summer footwear. Established in 2018 by French designer Leslie Halfon, the sandals still mimic the Dad sandal shape but have been crafted with vintage paisley bandanas with side ties to secure. The inspiration behind the design comes straight from Leslie’s experiences, after spending a summer in the heat of Arizona. Even though the brand has only been on the scene for a few years, Arizona Love sandals have gained a loyal fan base of fashion influencers and it girls, including Camille Charriere and Jessie Bush.

#4 De La Vali

De La Vali

Number four in our new designer brands to know list is De La Vali. Brainchild of Ibizian founders Jana Sascha Haveman and Laura Castro, the boutique label delights us with dreamy bohemian, feminine and sensual designs. For the free spirited, the brands collection of bohemian dresses offer fun colourful prints encapsulating the Ibizan party island aesthetic. We’re not the only ones who are big fans of the brands festival inspired style, with the likes of Kendall Jenner, Kate Moss and Dolly Alderton all spotted wearing De La Vali dresses.

#5 Our Legacy

Coming in at number five in our list of designer brands is Our Legacy. The Stockholm based label goes against the grain of traditional scandinavian minimal design, taking basics and adding the Our Legacy touch. Their collections are filled with exciting prints, interesting fabric choices and dying techniques, from washed out tie-dye to crinkled nylon. The progressive label has gone strength to strength since its inception in 2005 and now has a total of 240 stores worldwide. Founders Jockum Hallin, Cristopher Nying and Richardos Klarén have transformed the brand through the years, now sitting comfortably among the luxury menswear market. Our Legacy is also doing it’s bit for sustainability with its ‘WORK SHOP’, a concept store located in Stockholm that recycles and reworks archive pieces of Our Legacy.

#6 Simon Miller

Simon Miller

Giving us an edgy take on vintage style, Daniel Corrigan and Chelsea Hansford’s creation, Simon Miller takes stylistic direction from a variety of influences, including Quentin Tarantino, retro Hollywood and a range of classic cars. Simon Miller collections boast colourful, bold textures and prints in statement items. Born and bred in California, the brand translates the LA lifestyle through it’s range of footwear, ready-to-wear and accessories, with signature playful prints and statement styles. Particularly known for their platform sandals and flared denim, the brand oozes 70’s chic. Advocates of the brand include some of fashion’s most stylish, including Emili Sindlev and Yan Yan Chan who are both fans of the brands playful aesthetic.

#7 Stuart Weitzman

Footwear designer to the A-list, Stuart Weitzman‘s eponymous label is a celebration of feminine power. Offering a range of footwear styles to suit all silhouettes, the range spans everything from strappy heels to their signature over the knee boots. With campaigns fronted by Kendall Jenner and Serena Williams, the footwear expert is a favourite to the stars and a regular on the red carpet, with everyone from Emily Ratajkowski to Lizzo repping the brand at award ceremonies.  Stuart Weitzman has also designed bespoke footwear for talent including Beyonce Knowles and Taylor Swift. Weitzman’s whole career has been based around footwear, starting his professional life designing shoes for his father’s shoe business in the 60’s. After his father passed away, the business was sold to a company in Spain, but then bought back into the Weitzman family by Stuart in 1994.




Words by Emma Bowkett

Emma Bowkett

Emma Bowkett

Writer and expert