Milan Fashion Week AW18: The Shows to Watch Out For


Giorio Armani SS18. Image property of Giorgio Armani.

With London’s AW18 shows coming to an end, the spotlight turns to Milan Fashion Week this weekend where the Italian fashion establishment has prepared an eclectic, 64-show feast for its global audience. But expectations are higher than ever this season following Milan’s SS18 edition, featuring that emotional show Donatella Versace presented in homage to her late brother Gianni. This season sees a mixture of local favourites—among them Prada, Roberto Cavalli and Versace—present alongside international names including Tommy Hilfiger, who returns to the Milan scene with Gigi Hadid in tow presenting the new SS18 #GigixTommy collection.

With a stellar line-up at this year’s MFW, we round-up the key shows not be missed at this season’s event.


Last season saw a blockbuster show at Versace, where Dontella Versace reunited five of the original supermodels—Cindy Crawford, Naomi Campbell, Claudio Schiffer, Helena Christensen and former French first lady Carla Bruni—under the soundtrack of Georgia Michael’s “Freedom”, re-enacting one of the most iconic fashion moments of the early ‘90s. The show was a celebration of the life of Gianni Versace on the 20th anniversary of his murder, incorporating prints from her brother’s collections between 1991 and 1995 at the heart of the season’s collection.

How exactly do you follow up such a standout and emotional show is the question on everybody’s lips, and it will be intriguing to see what the brand offers up on Friday evening. One thing for sure: there’s probably only one person who can outdo Donatella’s last show, and that is the Donatella herself.

When: Friday 23rd February, 8pm



Missoni SS18

2018 marks the 65th anniversary of Missoni, allowing a moment for the brand to look back and draw retrospective inspiration from its archives. September’s SS18 collection saw the brand excel with its partywear, and this milestone surely gives more reason for celebration this season. We expect to see bold archival prints, easy sophistication and relaxed, festive dresses.

When: Saturday 24th, 5pm

Missoni SS18 is coming soon to Coggles. Sign up to be the first to know when the collection drops.

Tommy Hilfiger

Tommy Hilfiger concludes its season-by-season #TommyNow world tour in Milan on Sunday evening, following shows in Los Angeles, New York and London. Tommy has been absent from Milan for some time, and presents its new Formula 1 racing-inspired Spring 2018 collection which will be coming to Coggles shortly.

Watch the show live at Coggles from 8pm on Sunday evening and shop the collection at Coggles from 9am on Monday morning.

When: Sunday 25th, 8pm



Tod’s SS18

Another prestigious Italian house famous for its masterful leather expertise and longstanding heritage, Tod’s showcased a masterclass in fabric use for Spring 2018 backed by a campaign starring Kendall Jenner & Roberto Bolle. The campaign, set on the Italian coast, revels in the concept of la dolce vita and last season’s presentation looked to reinvent that relaxed, casual aesthetic alongside its more formal, luxurious collection.

When: Friday 23rd, 9.30am

Shop the Tod’s SS18 collection online at Coggles now >>

Giorgio Armani

A pillar of the Italian fashion establishment which has presented such cultural touchstones as its iconic suiting at this event, the Giorgio Armani show will undoubtedly give you a reason to spring out of bed this Saturday morning. The so-called Italian maestro of minimalism surprised with an Impressionist-inspired collection for SS18 that was far from the brand’s masculine looks of the ‘70s and ‘80s, and the fashion world will be waiting to see whether Armani reverts to its classic, signature aesthetic this season.

When: Saturday 24th, 10.30am

Words by Liam Roberts. Images property of the respective brands.


Sarah Atkinson

Sarah Atkinson

Writer and expert