Off the radar for 20 years, heritage American trainer brand AUTRY is making its comeback. Seen on every high street in the states, it is now crossing the water and has infiltrated the international market.
Here’s everything to know about the AUTRY trainers, from the history of the brand, size guides and its vintage-esque design features…
The Autry label was originally founded in 1982 by Jim Autry in Dallas, Texas. The brand focused on tennis, running and aerobic style trainers, which quickly soared in popularity known as ‘the shoe with the American flag’.
Autry’s heyday stretched from the early 80s to the early 90s, winning several awards for innovation and technology in sport’s shoes. In 1985, for example, the Kicks were named the best sneaker by “Tennis Magazine”.
Their most iconic style was the tennis shoe the ‘Medalist’ with the Autry trainer rated 5 stars by the Runners World magazine. However, the brand took a step back in the ’90s and when Jim passed away, none of his descendants was interested in carrying on the legacy and Autry disappeared.
However, in 2019 the brand finally started making moves again as Alberto Raengo together with his two business partners, Gino Zarelli and Marco Doro, endeavoured to transform the defunct Autry label into a modern lifestyle brand.
Alongside them will be Patrizio di Marco, previously President of Golden Goose and ex-CEO of Gucci and Bottega Veneta, who will act as President of Autry also investing in the brand.
A premium, low-key sneaker that encompasses vintage American style. It comes in a range of colours such as red, white, blue and green with a vintage yellowed sole that makes them look straight from the 80s. They are leather, lace-up trainers with leather uppers and the US flag featured on both sides.