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FASHION

How to style the new season with GANNI

It’s safe to say that #gannigirls are currently taking over the world of fashion. If you have donned oversized collars and sleeves with cowboy boots, or leopard print with a logo knitted vest, then you have most likely been influenced by GANNI SS24.

The sought-after Scandinavian brand and its cult following promote a mindset, an attitude and a way of life. With transeasonal pieces that are practical but joyous, we dive into the new GANNI SS24 collection with styling notes and more.

GANNI SS24 Styling

Sustainability at Ganni 

GANNI continue to make huge strides every year. GANNI is now B corp certified, meaning we are a business that meets the highest verified standards of social and environmental performance, transparency and accountability.

The label scored 90.6 points, the highest-scoring contemporary fashion brand to date.Taking a holistic approach the collections are increasingly made from plant-based fabrics, with 9 out of 10 of the latest Ganni collection classified as responsible. Ganni classes the style responsible if at least 50% of the composition is certified lower-impact, organic or recycled.

With other initiatives such as reducing greenhouse gases by 50% by 2027 and their packaging being 100% recycled, reusable and recyclable, their responsible gameplan is setting the benchmark within the fashion world.

Hello World Ganni Styling

How to Style the New Season with GANNI

Looking back at the SS24 collection, ‘HELLO WORLD’ was inspired by our connection with AI, resulting in a very futuristic collection. Set in the 100-year-old exhibition venue Øksnehallen, the idea stemmed from what chatGPT suggested as a concept, which initially Ditte was not sold on the idea. There were huge talking greens dotted along the catwalk and it kicked off with Paloma Elsesser opening the show.

The clothes embrace a Ganni-esque futurism, with a close connection with nature. Presented through earthy tones, silver slip dresses and cowboy boots straight from space. There were sharp shoulders, reworked denims and of course, their classic leopard print paired with the new trainers in collaboration with New Balance.

It’s very Ganni: lots of nature, flowers, a very soft aesthetic, but then there are this futuristic feeling and structured silhouettes

#1 Double Denim

GANNI Double Denim

With tailoring and denim key trends this season, we are loving GANNI's statement but effortless co-ord sets. Offering the perfect hybrid, these outfits will carry you through from day to night. Find printed, denim and leather co-ords that you can mix and match or be worn as a full look.

#2 GANNI Leopard Print

GANNI Leopard Print

The iconic GANNI leopard print has really stepped up this season. Coming in a variety of pieces and accessories, leopard print is the perfect addition to your SS24 wardrobe. It's a fun print that every wardrobe needs at this time of year. Styled with neutrals to let the leopard print take centre stage; it is trusted to look effortlessly cool whatever the occasion.

#3 GANNI Cowboy Boots

GANNI Cowboy Boots

Every Ganni girl loves her accessories, as you know scrunchie has become so much more than just a hair scrunchie. But, this season the cowboy boots have ruled. In a range of colours, they have been the shoe on everyone's wishlist. From the knee-high boot and bare-leg combo to the Korean-inspired outerwear layered-up looks, these are the boots that have the capability to elevate any look.

#4 GANNI Bou Bag

GANNI Bou Bag

Described as an "everyday icon", the GANNI Bou bag is the IT-bag for the season. With its playful hexagonal silhouette and stamped with the GANNI butterfly logo, the Bou bag is available in bright hues such as pink and leopard print, as well as neutral colourways. This can be styled to elevate a simple everyday outfit or add unique colours and textures to an evening ensemble.

SHOP THE GANNI SS24 COLLECTION

Holly Thompson
Holly Thompson Writer and expert

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