How to Style the New Season with Ganni

It’s safe to say that #gannigirls are currently taking over the world of fashion. If you have donned oversized collars and sleeves with cowboy boots, or leopard print with a logo knitted vest, then you have most likely been influenced by GANNI.

The sought-after Scandinavian brand and its cult following promote a mindset, an attitude and a way of life. With transeasonal pieces that are practical but joyous, we dive into the new collection with styling notes and more.

Sustainability at GANNI

GANNI continue to make huge strides every year. GANNI is now B corp certified, meaning we are a business that meets the highest verified standards of social and environmental performance, transparency and accountability.

The label scored 90.6 points, the highest-scoring contemporary fashion brand to date.Taking a holistic approach the collections are increasingly made from plant-based fabrics, with 9 out of 10 of the latest GANNI collection classified as responsible. GANNI classes the style responsible if at least 50% of the composition is certified lower-impact, organic or recycled.

With other initiatives such as reducing greenhouse gases by 50% by 2027 and their packaging being 100% recycled, reusable and recyclable, their responsible gameplan is setting the benchmark within the fashion world.

How to Style the New Season with GANNI

Looking back at the SS23 collection, ‘JOYRIDE’ was inspired by living in Copenhagen in the summer. It was a sea of energy, girls on bikes with chalk drawings over the tarmac. Ditte Reffstrup explains

we wanted to celebrate that feeling you have when you walk around the city…it feels so free.

ganni styling

The collection was full of pastel colours, double denims and slouchy dresses, all paired in a different coloured cowboy boot.

#1 Day to Night

ganni styling


With tailoring and denim key trends this season, we are loving GANNI’s statement but effortless co-ord sets. Offering the perfect hybrid, these outfits will carry you through from day to night. Find printed, denim and leather co-ords that you can mix and match or be worn as a full look.

#2 Party Season

Scandinavian brands always get the party mood right, it’s always super effortless with subtle touches of glamour. Find the cult leopard print dresses and mini fits, that make party season dressing easy.

Ganni styling


#3 Ready-to-wear

The trademark vest, with its joyous prints, are the perfect addition to your transeasonal wardrobe. It’s the layering piece that every wardrobe needs at this time of year. Styled over a classic tee or over a pinstripe shirt, with tailored trousers or slouchy jeans; it is trusted to look effortlessly cool whatever the occasion.

ganni styling


#4 Accessories and Footwear

Every GANNI girl loves her accessories, as you know scrunchie became so much more than just a hair scrunchie. But, this season the cowboy boots have ruled. In a range of colours, they have been the shoe on everyone’s wishlist. From the knee-high boot and bare-leg combo to the Korean-inspired outerwear layered-up looks, these are the boots that have the capability to elevate any look.



Words by Holly Thompson

Holly Thompson

Holly Thompson

Writer and expert