It’s safe to say that #gannigirls are currently taking over the world of fashion. If you have donned oversized collars and sleeves with cowboy boots, or leopard print with a logo knitted vest, then you have most likely been influenced by Ganni.
The sought-after Scandinavian brand and its cult following promote a mindset, an attitude and a way of life. With transeasonal pieces that are practical but joyous, we dive into the new collection with styling notes and more.
@sianeastmentwilliams
Sustainability at Ganni
GANNI continue to make huge strides every year. GANNI is now B corp certified, meaning we are a business that meets the highest verified standards of social and environmental performance, transparency and accountability.
The label scored 90.6 points, the highest-scoring contemporary fashion brand to date.Taking a holistic approach the collections are increasingly made from plant-based fabrics, with 9 out of 10 of the latest Ganni collection classified as responsible. Ganni classes the style responsible if at least 50% of the composition is certified lower-impact, organic or recycled.
With other initiatives such as reducing greenhouse gases by 50% by 2027 and their packaging being 100% recycled, reusable and recyclable, their responsible gameplan is setting the benchmark within the fashion world.
@ganni
How to Style the New Season with GANNI
Looking back at the SS24 collection, ‘HELLO WORLD’ was inspired by our connection with AI, resulting in a very futuristic collection. Set in the 100-year-old exhibition venue Øksnehallen, the idea stemmed from what chatGPT suggested as a concept, which initially Ditte was not sold on the idea. There were huge talking greens dotted along the catwalk and it kicked off with Paloma Elsesser opening the show.
The clothes embrace a Ganni-esque futurism, with a close connection with nature. Presented through earthy tones, silver slip dresses and cowboy boots straight from space. There were sharp shoulders, reworked denims and of course, their classic leopard print paired with the new trainers in collaboration with New Balance.
It’s very Ganni: lots of nature, flowers, a very soft aesthetic, but then there are this futuristic feeling and structured silhouettes
#1 Day to Night
@maryljean
With tailoring and denim key trends this season, we are loving GANNI’s statement but effortless co-ord sets. Offering the perfect hybrid, these outfits will carry you through from day to night. Find printed, denim and leather co-ords that you can mix and match or be worn as a full look.
