Introducing: AMI Paris SS18 Lookbook

Previewed at Paris Fashion Week last June, AMI Paris introduces its SS18 collection lookbook—and ode to the Parisian-cool and colourful energy of the French capital.

Shot on Kodak Portra film by Oliver Hadlee Pearch, the campaign follows three young guys playing tourist through the streets of Paris in relaxed, easy silhouettes made up of vibrant graphic prints and technical fabrics. The lookbook is accompanied by a series of light-hearted videos shot by Simon Cahn capturing the nostalgic, irreverent, kaleidoscopic atmosphere of the collection.

Check out the lookbook below and shop the AMI Paris SS18 collection online now at Coggles >>


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Sarah Atkinson

Sarah Atkinson

Writer and expert