Founded in 1987 by Tunisian-born designer Jean Touitou, French brand A.P.C. was established as a reaction against the flamboyant fashion that dominated Paris at the time.
With a belief that clothes should not overshadow the personality of the wearer, A.P.C. became renowned for its simple, well-cut wardrobe basics, inspired by work wear and free from embellishment. Today the label's stylish, toned-down aesthetic is as appropriate as ever; while trends come and go, there is something reassuringly constant and fuss-free about Mr Touitou's signature brand of Parisian cool.
The women's A.P.C. clothing collection features classic styles, shapes, shades and cuts. Free UK delivery available at Coggles.